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Observations, Opinions, News & Events
The Pros and Cons of Responsive Web Design in 2023
Responsive web design ensures that your customers have the best possible user experience while browsing your site. It can also help with your search engine rankings. Read on to learn more.
The Best Fonts For Web Design In 2024
The right font can set the tone and add personality to your website. But how do you choose one from the thousands available online? Here's our handy guide to choosing the best fonts in 2024.
Google Bard: could it be poetry to your ears?
We're no strangers to chatbots and virtual assistants in 2023 so it's no surprise to hear that Google has released their own, titled Bard. But could this be the reigning champion of all? Read on to learn more.
Looking for a way to improve your business strategy? Try Google Scrollend
Google’s new Scrollend Feature gives you more insight into your users and how they’re interacting with your website. Read on to learn more.
What is an SEO Landing Page and How Do You Create Such a Page in 2023?
Wondering what a Search Engine Optimisation (SEO) landing page is? It's a fantastic way to raise the ranking of your website. Read on to learn more about how to make an efficient one to boost your rankings.
What is ChatGPT and should you be using it?
ChatGPT was developed to interact with users in a conversational way and provide them with content within seconds. How useful is this tool and should you use it? Read more to find out.
What will website usability look like in 2023?
Usability is usually an element of design that can be easily forgotten but this could heavily affect your conversion rates. Here is our guide for the top ways to ensure your website has good usability in 2023.
How to use LinkedIn to grow your business
As an engaging social media platform designed for business professionals, LinkedIn can be used as a powerful marketing tool. Here are our best tips on how to leverage the platform to grow your business.
Optimizing your Instagram Marketing Strategy
The social media landscape is constantly evolving and to keep up, you need to optimize your social media marketing strategy. Here are a few top tips for the best way to leverage Instagram.
What is image alt text and why is it important?
Visuals are an important part of any website but sometimes they're not accessible to every user. Alt text can help you create the best user experience (UX) for all of your visitors. Read on to learn how to write effective alt text.
5 New Social Media Apps to Keep an Eye Out for in 2022
Let's take a trip into the transformed landscape of social media to see how social trends and user expectations have evolved and why you should keep these apps on your marketing radar.
What Makes TikTok so Popular?
TikTok has been on the rise, garnering over 1 billion active users monthly and there's something that its creators have figured out that's helped gained this popularity. Read on to find out what gives this social media its addictive qualities.
5 Psychological Principles To Improve Content Marketing
We've got a little content marketing secret for you to get your consumers' attention and be sure that your content isn't just noise in the background. Read on for our top tips.
Google’s New Advertising Features
Google has made some changes to their Ads features by connecting automation and creativity. Find out everything you need to know to tell your brand's story more effectively.
SEO Trends for 2022
Search Engine Optimisation (SEO) is a vital tool that anyone with a website needs to know how to leverage. It’s a digital marketing strategy that helps ensure your business is a success.
2022 Digital Marketing Predictions
With the rise of emerging technology like AR and VR, as well as continuing to navigate the pandemic, marketing trends will be looking to ring in the new year with notions of hope.
SEO and Link Building in 2022
SEO and link building will be more important than it has ever been. Content will still be king, and as such, SEO will still heavily rely on providing quality content to users. However, the way we look at SEO and link building will change over time.
Future of Web Design
The web design industry is continuously growing and this year is set to bring about some big changes. New trends will give more interactive and immersive online experiences, while relatively older trends will be upgraded and grow.
What is the Metaverse?
The digital space is always changing. From the way we communicate with each other to the way we conduct business and earn a living, there's new technology to upgrade our experiences. The Metaverse will shape the future and present new possibilities.
How to Creating a Solid Marketing Funnel
Running a Software as a Service (SaaS) company requires excellent advertising to attract the right leads. These leads also need to be nurtured, so they convert from potential customers to buying customers. Find out how to create a converting funnel.
Power your business with email marketing automation
Email is one of the most effective marketing strategies there is. It can generate $42 for every $1 spent ,which is a 4200% Return on Investment (ROI).
Importance of Core Web Vitals for your SEO
In order for a website to be rewarded for page experience by Google, it would have to pass three metrics, collectively called Core Web Vitals. Here's a full breakdown of what exactly these metrics are, why they're important for successful online business and how to pass them.
How Long Does it Take to Design and Build a Website?
Do you think you might have unrealistic expectations when it comes to your website build? Read on to find out which factors influence the time it takes to design and build a website.
Google’s November 2021 Spam Update is Underway
It's been confirmed that Google has started rolling out a new algorithm update as of 3 November. The rollout will take a week to complete and is said to be targeted at fighting search engine spam.
Facebook: A Wasteland for Marketing?
With nearly 3 billion monthly users, it seems safe to say that using a Facebook Business Page will expand your web presence and increase your brand's visibility, but stats show that engagement levels have been decreasing since 2013.
How UX Evolved to Become the Forerunner of Design
UX Design’s focus is to ensure the user gets the best experience possible out of a product once it’s in their hands. We take a look at how UX design can make or break a product.
How to Choose the Right Web Design Agency
Creating a website for your business can be a daunting task, especially when you have little to no prior knowledge of web design or development. We’re here to provide some guidance so you get the best out of your web design team and avoid unsuspected challenges.
Our Guide to Holistic SEO
SEO started as a simple set of techniques that led to great success for your rankings and site traffic, has grown into a multi-faceted approach in order to reach the same results. So what is the best approach to SEO in 2021?
Lilo launches new Magento 2 website for Zyliss UK
Lilo has launched its first project of 2018 - a redesign and upgrade of the Zyliss UK eCommerce website, from Magento 1.9 to the latest Magento 2.2.2 version.
10 Digital Marketing Stats From Last Week – 21 April 2016
80% of customers browse for information online, making digital marketing a huge industry. Here is a quick look at the digital marketing stats April 2016.
Google Page Rank and How it Relates to Search Rankings
Google Page Rank is based on the principle of connectivity and indicates the importance that Google assigns to different sites for indexing purposes