Insights.

Web 3.0 is the new breed of the internet that aims to become the decentralized version of the virtual world. Find out more about the importance of Web 3.0.

Running a Software as a Service (SaaS) company requires excellent advertising to attract the right leads. These leads also need to be nurtured, so they convert from potential customers to buying customers. Find out how to create a converting funnel.

Email is one of the most effective marketing strategies there is. It can generate $42 for every $1 spent ,which is a 4200% Return on Investment (ROI). 

In order for a website to be rewarded for page experience by Google, it would have to pass three metrics, collectively called Core Web Vitals. Here's a full breakdown of what exactly these metrics are, why they're important for successful online business and how to pass them.

Do you think you might have unrealistic expectations when it comes to your website build? Read on to find out which factors influence the time it takes to design and build a website.

It's been confirmed that Google has started rolling out a new algorithm update as of 3 November. The rollout will take a week to complete and is said to be targeted at fighting search engine spam.

With nearly 3 billion monthly users, it seems safe to say that using a Facebook Business Page will expand your web presence and increase your brand's visibility, but stats show that engagement levels have been decreasing since 2013.  

Find out the importance of different types of copywriting you can leverage to increase your website sales.

Follow our advice to discover the dos and don'ts for your content marketing strategy.

UX Design’s focus is to ensure the user gets the best experience possible out of a product once it’s in their hands. We take a look at how UX design can make or break a product.

Creating a website for your business can be a daunting task, especially when you have little to no prior knowledge of web design or development. We’re here to provide some guidance so you get the best out of your web design team and avoid unsuspected challenges.

Google's E-A-T requirements are no secret. Follow our guidelines to ensure that your content is E-A-T friendly.

SEO started as a simple set of techniques that led to great success for your rankings and site traffic, has grown into a multi-faceted approach in order to reach the same results. So what is the best approach to SEO in 2021?

EAT is a concept derived from Google's Search Quality Guidelines. Read our blog to make sure your site is E-A-T compliant.

Looking for a website quote? We share all the factors you will have to consider and the services that will be included.

We guide you through the basic SEO steps you can take to ensure your online business is a success.

Should you invest in an e-commerce store for your busines?

To gain new clients and expand to increase revenue, there is a need to have a robust e-commerce marketing plan.

Lilo designed and developed a new Magento ecommerce website for Fränkly Health, an exciting new health store specialising in CBD oils.

We look at tools that can help you and your team keep track of your work projects, and improve overall communication.

Google's latest core search algorithm update, the "January 2020 Core Update" is now live. We look at what it changes, and how it affects your site.

SEO insiders were all paying close attention in September when Google announced their latest major algorithm change, specifically around the way no-follow links are counted.

Lilo's end user guide on how to convert visitors to your website into paying customers.

We teach you how to develop and optimise video content for search engines.

What goes into creating an infographic, and what are the best ways to optimise it for search?

The Internet is flooded with new articles, videos and images every day - so how do you create quality content that stands out from the crowd?

We share some strategic ways to improve engagement (and sales) for your e-commerce site, and some insight into why it’s so important to do so.

We explore the basics of link building, and explore some key tactics that can help to bolster your online presence.

We explain how to promote and improve your website domain authority by links, content and social media channels.

Here’s a look at WordPress vs Magento - their main similarities and differences, as well as the pros and cons of each platform.

This guide will explore what structured data means, what it can be used for, and how to use it for SEO purposes.

We discuss some of the most effective ways to recover from a Google Penalty (and come back stronger than ever before).

We give you an introduction to the machine learning-based component of Google’s core search engine algorithm.

Google’s Danny Sullivan recently confirmed a new update to the search engine’s core algorithm, which was implemented on March 12.

WordPress 5 - we look at the biggest changes to the latest version of WordPress, and see how this core update affects users.

Voice search is here to stay! It's projected that 50% of all searches will be made by voice by 2020 - is your website optimised to take advantage?

What is the General Data Protection Regulation (GDPR), and is your company compliant with the new regulations?

With our experience in Magento 2 migrations, do we feel that the platform's pros outweigh its cons? And can it help boost your ecommerce results?

Lilo has launched its first project of 2018 - a redesign and upgrade of the Zyliss UK eCommerce website, from Magento 1.9 to the latest Magento 2.2.2 version.

With Fake News popping up daily, what are tech companies doing to remove misleading stories? And how can you what is false and what is accurate?

We look at 5 important reasons why web users might not be finding your website naturally, and what you can do to improve the situation.

With a solid social media marketing strategy, you can set up a rock solid foundation on which to build a loyal following - we discuss the different aspects.

Learn how to set up your own Instagram for Business account, and what the best practices are to set yourself up for success on this popular social platform.

Is your new website not getting the love it needs? Follow these simple SEO tricks to help increase its visibility.

We look at how the psychology behind colour association influences web design, and how that can impact on a site's success.

If your company website site is not mobile-friendly, it is likely that your traffic and conversions are decreasing - find out why.

Google’s latest algorithm update, Fred, has made some sites lose as much as 50% in organic traffic. What is this latest update targeting?

What are long tail keywords? We define them and discuss how they can work for your SEO strategy, and boost your conversion rates.

We look at the recent changes and added features for your favourite social media platforms – Facebook, Twitter and Instagram.

How content marketing works, and how you can use it to boost your site traffic – no matter what business you have.

Google is prioritising mobile sites over desktop sites in search rankings – how does “Mobile-First” affect your SEO strategy going forward?

Trust is an important factor in growing your social media following. We share tips on how to nurture trust and build band credibility.

Websites that use intrusive interstitials provide a poor experience to users. Google will now begin cracking down on intrusive mobile popups.

WhatsApp wants to start sharing your user data with Facebook in order to improve advertising targeting on Facebook, but what data does that include?

Top intriguing digital marketing stats from the first week of July after Brexit, like buyers are turning more to online retail purchasing, and more.

Here are 3 key elements to focus on when creating a user friendly website and aid its success.

80% of customers browse for information online, making digital marketing a huge industry. Here is a quick look at the digital marketing stats April 2016.

By following these 8 tips, you can send targeted emails with a higher change of being opened by your subscribers.

All you need to know when it comes to Facebook Reactions, a new feature for the like button, allowing users to comment to posts with emoji.

Effective social media helps in building strong business brands in digital marketing. Here are 10 tips to help build your brand through social media.

Online brand management should be the principal focus for marketers, as it can link directly to the failure or success of your organisation.

Online competition is tough with millions of existing blogs. To succeed in content marketing, look at our tips to make life easier for you.

We share ways to effectively promote your blog posts - take time in preparing and planning each post to build engagement and drive traffic.

Why do some blog posts get all the views, backlinks and social media shares? Check out how to write the perfect blog post.

We look at the benefits of blogging, and why you should have a blog for your own business website.

Does your website have the essential elements to succeed? Use our handy checklist for your web development or web design project.

What is Social Currency and how can you use it to benefit your eCommerce business?

We look at how to optimise your Facebook Account for Business, and gain a larger reach on the world's most popular social media platform.

A guide to improving your Instagram content and growing your following, all without spending a cent.

With the Panda update being part of the Google Core algorithm we will find sites with high quality content will rank higher on Google.

In this 'SEO Hierarchy of needs' effective keywords and content are crucial in an effective SEO strategy, with each aspect influencing the other.

Knowing when to call on a professional could be vital lesson to learn, especially when it comes to designing websites - Professional web design matters.

Organic SEO is the best way to go if you want to get long lasting traffic for your online business.

Agile is a more efficient approach to software development projects, created due to the apparent lack of user-satisfaction within the software market

We analyse how online search technology is shaping the way in which we gather and process information, and look at two search engine giants, Google and Bing.

Ruby on Rails, often shortened to Rails or RoR, is an open source web application framework based on the Ruby programming language.

Lilo Web Design offers an all inclusive WordPress design and development. Our designs are quality driven and user friendly.

We look at the benefits of grids for web design, and how they allow designers to find a visual platform for the layout and design of elements on a page.

Drupal Versus Joomla - we look at each platform's unique strengths and features to help you choose the best open source CMS solution for you.

Google Page Rank is based on the principle of connectivity and indicates the importance that Google assigns to different sites for indexing purposes

Chrome allows users to create a personal block list. Users can block certain results from their search results and helps google combat spam.

Digital shopkeepers are changing the Internet and global economy. Online shopping continues to have a major impact on Britain’s booming Internet economy.