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Digital Insights – Web Design, Development & SEO Blog

Microsoft is shutting down Skype after 22 years
Microsoft has announced that Skype will be shut down on May 5, 2025. While Skype has not been as popular as it once was in recent years due to competition, it was a free alternative that many businesses relied upon. Don’t worry—the alternatives are not only ready to take Skype’s place but often outshine it […]
Google Chrome disables uBlock Origin
This week, Google removed uBlock Origin from Google Chrome. This update surprised most of the internet, leaving many users looking for alternative solutions. If you’re feeling the sting of this loss—don’t worry, you’re not alone. I’ve been there, refreshing pages in frustration as ads crept back in. But here’s the good news: you’ve got options. […]
SEO and Link Building in 2025
SEO and link building will be more important than it has ever been. Content will still be king, and as such, SEO will still heavily rely on providing quality content to users. However, the way we look at SEO and link building will change over time.
How an eCommerce Design Agency Can Boost Your Conversion Rates
In eCommerce, the design of your website plays a crucial role beyond just its visual appeal. It’s about crafting an intuitive user experience (UX) that encourages greater interaction, improves customer retention, and, most importantly, drives more conversions. When potential customers can easily browse and navigate your site, they are more likely to make a purchase […]
3 Things You Need to Know About TikTok’s Frightening Fine Print
TikTok's popularity continues to rise however concerns about their terms of service are also rising. Here's everything you need to know.
How to Improve Web Design Productivity Using Tools?
Boosting productivity in web design is essential for creating efficient and visually appealing websites. In this article, we explore actionable strategies and powerful tools that can streamline your web design workflow, helping you save time and produce high-quality results. Table of Content Understanding Web Design Productivity Essential Tools for Web Design Productivity Streamlining Workflow with […]
E-commerce is Boosting the Economy
Digital shopkeepers are changing the Internet and global economy. Online shopping continues to have a major impact on Britain’s booming Internet economy.
Creating and Optimising Great Video Content
We teach you how to develop and optimise video content for search engines.
How UX Evolved to Become the Forerunner of Design
UX Design’s focus is to ensure the user gets the best experience possible out of a product once it’s in their hands. We take a look at how UX design can make or break a product.
How to Choose the Right Web Design Agency
Creating a website for your business can be a daunting task, especially when you have little to no prior knowledge of web design or development. We’re here to provide some guidance so you get the best out of your web design team and avoid unsuspected challenges.
What Mobile First Means for Your SEO
Google is prioritising mobile sites over desktop sites in search rankings – how does “Mobile-First” affect your SEO strategy going forward?
How to Build Trust on Social Media
Trust is an important factor in growing your social media following. We share tips on how to nurture trust and build band credibility.
How Long Does it Take to Design and Build a Website?
Do you think you might have unrealistic expectations when it comes to your website build? Read on to find out which factors influence the time it takes to design and build a website.
How to Improve Your Local Rankings
Our in-depth guide on how you improve your local search rankings, and potentially increase leads and improve sales.
10 Winning Link Building Tactics
We explore the basics of link building, and explore some key tactics that can help to bolster your online presence.
How to Build Your Website Authority
We explain how to promote and improve your website domain authority by links, content and social media channels.
Your Guide on How to Optimise using Structured Data
This guide will explore what structured data means, what it can be used for, and how to use it for SEO purposes.
How to Convert Website Visitors into Paying Clients
Lilo's end user guide on how to convert visitors to your website into paying customers.
7 Free Tools & Techniques to Find Long-Tail Keywords
What are long tail keywords? We define them and discuss how they can work for your SEO strategy, and boost your conversion rates.
Choose the right Digital Marketing Agency for you, Now, with our 5 Tips
Choosing the right digital marketing agency can feel overwhelming, especially with so many options available. Whether you’re looking to boost your online presence, drive more traffic, or increase sales, the right agency can make all the difference. In this article, we’ll share our top 5 tips to help you find the perfect digital marketing partner […]
5 Tips to Manage Your Online Reputation [Updated 2025]
Online brand management should be the principal focus for marketers, as it can link directly to the failure or success of your organisation.
Why Content Marketing is Important
How content marketing works, and how you can use it to boost your site traffic – no matter what business you have.
SEO Trends for 2024
Search Engine Optimisation (SEO) is a vital tool that anyone with a website needs to know how to leverage. It’s a digital marketing strategy that helps ensure your business is a success.
How to Write the Perfect Blog Post
Why do some blog posts get all the views, backlinks and social media shares? Check out how to write the perfect blog post.
Why Blogging is Important for Any Business
We look at the benefits of blogging, and why you should have a blog for your own business website.
Magento and SEO – Optimising your Magento Website
Optimizing your Magento store for search engines is crucial for driving traffic and increasing sales. In this article, we’ll guide you through essential SEO tips and best practices to enhance your Magento store’s performance. Let’s get started on improving your online presence and attracting more visitors with effective Magento SEO strategies. Table of Contents The […]
2024 Digital Marketing Predictions
With the rise of emerging technology like AR and VR, as well as continuing to navigate the pandemic, marketing trends will be looking to ring in the new year with notions of hope.
What is Social Currency & How Can It Help Your eCommerce Store
What is Social Currency and how can you use it to benefit your eCommerce business?
The Ultimate Web Design Checklist
Does your website have the essential elements to succeed? Use our handy checklist for your web development or web design project.
Umbraco 7 or Umbraco 8
To choose between Umbraco 7 and Umbraco 8, it’s important to understand the key differences and benefits of each version. Should You Stick with Umbraco 7 or Leap into Umbraco 8? Weighing the Pros and Cons. Here’s a brief comparison to help you make an informed decision. Umbraco is a CMS built on Microsoft ASP.NET. […]
Bespoke ASP.Net eLearning LMS (Learning management system)
Table of Contents 2009 – Obami 2011 – GymbaROO 2020 – MadeByDyslexia 2021 – Elite Medics 2022 – Salters’ Chemistry Club 2023 – Little House of Science Engage Learners & Boost Performance with a Powerful ASP.Net LMS 2009 – Obami Technologies:  ASP.Net Framework, MS SQL Server, TSQL Stored procedures, HTML, CSS, JavaScript The Obami platform […]
ASP.Net Core: The Secret Sauce for Building Websites that Will Make Your Competitors Green with Envy
Table of Contents Introduction to ASP.Net Core Understanding the Benefits of Using ASP.Net Core for Web Development Exploring the Features of ASP.Net Core How ASP.Net Core Enhances Website Performance Best Practices for Developing a Secure and Scalable Website with ASP.Net Core: ASP.Net Core vs. Other Web Development Frameworks: A Comparison Resources for Learning ASP.Net Core […]
Why Startups Hate .NET and C#
Why do many startups shy away from using .NET and C#? Despite their powerful features, these technologies often face resistance in the startup community. In this article, we explore the reasons behind this aversion and examine whether it’s justified. Let’s dive into the tech preferences of startups and uncover the real story. Microsoft ASP.Net has […]
Why Should You Go With a Custom Web Design?
When it comes to establishing a strong online presence, the choice between a generic template and a tailored web design can significantly impact your success. This article explores the numerous advantages of opting for a customized web design, providing valuable insights for businesses and individuals looking to enhance their website’s functionality, aesthetics, and user experience. […]
What Sets a Good Web Design Agency Apart? Key Traits to Look For
Discover the key attributes that distinguish a top-tier web design agency from the rest. In this article, we’ll delve into the essential qualities and expertise that set apart exceptional web design firms, helping you make an informed decision when selecting your digital partner. Table of Content Understanding the Basics of Web Design Key Traits of […]
How to Gain More Instagram Followers (For Free)
A guide to improving your Instagram content and growing your following, all without spending a cent.
Is Google’s Panda Update Part of Their Core Algorithm?
With the Panda update being part of the Google Core algorithm we will find sites with high quality content will rank higher on Google.
Facebook: A Wasteland for Marketing? 
With nearly 3 billion monthly users, it seems safe to say that using a Facebook Business Page will expand your web presence and increase your brand's visibility, but stats show that engagement levels have been decreasing since 2013.  
Which Version of Magento is the best? Magento 1 vs Magento 2
Choosing between Magento 1 and Magento 2 involves understanding their differences and benefits. In this comprehensive comparison, we’ll explore the strengths of each version to help you decide which is right for your eCommerce needs. Let’s delve into the key considerations to guide your choice between Magento 1 and Magento 2. Table of Contents Unraveling […]
Mastering Magento Web Core Vitals:
Mastering Magento Web Core Vitals is essential for delivering a fast, smooth, and user-friendly eCommerce experience. In this article, we’ll cover the key aspects of Web Core Vitals and provide practical tips to optimize your Magento store for better performance and higher search rankings. Let’s dive in and take your Magento site to the next […]
Joomla and Drupal: A Comparative Overview
Drupal Versus Joomla - we look at each platform's unique strengths and features to help you choose the best open source CMS solution for you.
WordPress 5 is here – should you upgrade?
WordPress 5 - we look at the biggest changes to the latest version of WordPress, and see how this core update affects users.
Magento Upgrade: A Comprehensive Step-by-Step Manual
Upgrading your Magento store is essential for maintaining security, performance, and access to the latest features. In this step-by-step guide, we’ll walk you through the entire Magento upgrade process to ensure a smooth transition with minimal downtime. Let’s get started! Table of Contents Understanding the Magento Upgrades What’s New in the 2023 Magento Upgrade? System […]
What will website usability look like in 2024?
Usability is usually an element of design that can be easily forgotten but this could heavily affect your conversion rates. Here is our guide for the top ways to ensure your website has good usability in 2024.
Importance of Core Web Vitals for your SEO
In order for a website to be rewarded for page experience by Google, it would have to pass three metrics, collectively called Core Web Vitals. Here's a full breakdown of what exactly these metrics are, why they're important for successful online business and how to pass them.
How to use LinkedIn to grow your business
As an engaging social media platform designed for business professionals, LinkedIn can be used as a powerful marketing tool. Here are our best tips on how to leverage the platform to grow your business.
What is Magento? The Powerhouse of eCommerce Solutions
Magento is a powerful eCommerce solution known for its robust features and flexibility. In this article, we explore what makes Magento a preferred choice for online businesses, highlighting its key capabilities and benefits. Table of Contents What exactly is Magento? Why should I use Magento for my eCommerce Business? What Is an Extension in Magento? […]
Optimizing your Instagram Marketing Strategy
The social media landscape is constantly evolving and to keep up, you need to optimize your social media marketing strategy. Here are a few top tips for the best way to leverage Instagram.
Magento Features – Transforming User Experience
Discover how Magento’s powerful features can boost your sales overnight and transform user experiences to skyrocket profits. In this article, we unveil 10 jaw-dropping features that are reshaping eCommerce landscapes. Get ready to unleash the hidden powers of Magento and elevate your online business to new heights. Increase Sales Immediately: Unleash Magento’s Hidden Powers! “Magento”. […]
A Guide to Effective Copywriting that Increases Sales
Find out the importance of different types of copywriting you can leverage to increase your website sales.
The Dos and Dont’s of Content Promotion
Follow our advice to discover the dos and don'ts for your content marketing strategy.
Enhancing User Experience on WordPress: Practical Tips for Improved Usability
Enhancing user experience (UX) on WordPress is crucial for keeping visitors engaged and satisfied with your website. In this article, we’ll explore practical tips to improve usability and create a seamless browsing experience for your audience. Let’s delve into effective strategies that can elevate your WordPress site’s UX to new heights. In this modern digital […]
What Is Gutenberg? An Intro to the WordPress Block Editor
Gutenberg is the modern WordPress block editor that revolutionizes the way content is created and managed on WordPress websites. In this article, we’ll provide an introduction to Gutenberg, exploring its features, benefits, and how it simplifies the process of designing rich, engaging web pages. Let’s dive into the world of Gutenberg and discover how it […]
Follow our guidelines to ensure that your site is E-A-T friendly.
Google's E-A-T requirements are no secret. Follow our guidelines to ensure that your content is E-A-T friendly.
What is image alt text and why is it important?
Visuals are an important part of any website but sometimes they're not accessible to every user. Alt text can help you create the best user experience (UX) for all of your visitors. Read on to learn how to write effective alt text.
Our Guide to Holistic SEO
SEO started as a simple set of techniques that led to great success for your rankings and site traffic, has grown into a multi-faceted approach in order to reach the same results. So what is the best approach to SEO in 2021?
How Fake News is Fought (and how to spot it yourself)
With Fake News popping up daily, what are tech companies doing to remove misleading stories? And how can you what is false and what is accurate?
Understanding Google’s E-A-T Principle
EAT is a concept derived from Google's Search Quality Guidelines. Read our blog to make sure your site is E-A-T compliant.
Top 4 Reasons to Not Ignore Repeat Customers
We're setting the record straight on why repeat customers could be more valuable to your business than new customers.
A Guide to Sustainable Web Design
It's estimated that the internet emits 1.6 billion tons of greenhouse gases each year. Here's how you can make your website more environmentally friendly.
Google Page Rank and How it Relates to Search Rankings
Google Page Rank is based on the principle of connectivity and indicates the importance that Google assigns to different sites for indexing purposes
5 Psychological Principles To Improve Content Marketing
We've got a little content marketing secret for you to get your consumers' attention and be sure that your content isn't just noise in the background. Read on for our top tips.
The Helpful Guide to Instagram for Business
Learn how to set up your own Instagram for Business account, and what the best practices are to set yourself up for success on this popular social platform.
How to Create Beautiful, Optimised Infographics
What goes into creating an infographic, and what are the best ways to optimise it for search?
Design Guide – Design Tips for Beginners with no design experience
Navigating design as a beginner without prior experience can seem daunting, but with the right guidance, anyone can create visually appealing and effective designs. In this design guide, we’ll provide essential tips and insights to help beginners embark on their design journey confidently. Let’s explore practical advice that will empower you to create stunning designs […]
How Much Does a Website Cost UK
Looking for a website quote? We share all the factors you will have to consider and the services that will be included.
What Does a Web Design Agency Do? From Concept to Creation!
Explore the core functions of web design agencies in this comprehensive guide. Whether you’re a business owner considering agency services or an aspiring designer, discover the essential roles and services they offer in the dynamic world of web design. Table of Content What exactly does a web design firm do? The Creative Process of a […]
Creating Quality Content that Search Engines Love
The Internet is flooded with new articles, videos and images every day - so how do you create quality content that stands out from the crowd?
SEO Tips for Small Businesses
We guide you through the basic SEO steps you can take to ensure your online business is a success.
3 Crucial Factors of Great Websites
Here are 3 key elements to focus on when creating a user friendly website and aid its success.
The Vibrant Colour Psychology Behind Web Design
We look at how the psychology behind colour association influences web design, and how that can impact on a site's success.
10 Tips to Increase User Engagement for Your E-commerce Website
We share some strategic ways to improve engagement (and sales) for your e-commerce site, and some insight into why it’s so important to do so.
Guide to Digital Marketing
Not sure whether Digital Marketing is for you? Read on to find out everything you need to know.
WordPress vs Magento – Which is Better?
Here’s a look at WordPress vs Magento - their main similarities and differences, as well as the pros and cons of each platform.
TOP-10 Themes for WordPress in 2024
Choosing a new WordPress theme from the thousands released each year can be challenging. To make it easier for you, here are our top picks.
The Pros and Cons of Responsive Web Design in 2024
Responsive web design ensures that your customers have the best possible user experience while browsing your site. It can also help with your search engine rankings. Read on to learn more.
Optimising Your Email Campaign for Conversions
By following these 8 tips, you can send targeted emails with a higher change of being opened by your subscribers.
The Best Fonts For Web Design In 2024
The right font can set the tone and add personality to your website. But how do you choose one from the thousands available online? Here's our handy guide to choosing the best fonts in 2024.
Google Bard: could it be poetry to your ears?
We're no strangers to chatbots and virtual assistants in 2023 so it's no surprise to hear that Google has released their own, titled Bard. But could this be the reigning champion of all? Read on to learn more.
Looking for a way to improve your business strategy? Try Google Scrollend
Google’s new Scrollend Feature gives you more insight into your users and how they’re interacting with your website. Read on to learn more.
Will Reactions Change the Facebook Experience?
All you need to know when it comes to Facebook Reactions, a new feature for the like button, allowing users to comment to posts with emoji.
Ten Tips to Increase Your Blog Traffic and Visibility
Online competition is tough with millions of existing blogs. To succeed in content marketing, look at our tips to make life easier for you.
10 Great Tips to Promote Your Blog
We share ways to effectively promote your blog posts - take time in preparing and planning each post to build engagement and drive traffic.
What is an SEO Landing Page and How Do You Create Such a Page in 2024?
Wondering what a Search Engine Optimisation (SEO) landing page is? It's a fantastic way to raise the ranking of your website. Read on to learn more about how to make an efficient one to boost your rankings.
Magento Migration – Should you migrate from Magento 1 to 2?
With our experience in Magento 2 migrations, do we feel that the platform's pros outweigh its cons? And can it help boost your ecommerce results?
What is ChatGPT and should you be using it?
ChatGPT was developed to interact with users in a conversational way and provide them with content within seconds. How useful is this tool and should you use it? Read more to find out.
The Nuts & Bolts of Social Media Marketing
With a solid social media marketing strategy, you can set up a rock solid foundation on which to build a loyal following - we discuss the different aspects.
Google Now Penalising Intrusive Mobile Popups
Websites that use intrusive interstitials provide a poor experience to users. Google will now begin cracking down on intrusive mobile popups.
What Makes TikTok so Popular?
TikTok has been on the rise, garnering over 1 billion active users monthly and there's something that its creators have figured out that's helped gained this popularity. Read on to find out what gives this social media its addictive qualities.
Top Google Ads Features in 2022
Google Ads can raise brand awareness and increase sales. These are the features you don’t want to miss out on.
How to Creating a Solid Marketing Funnel
Running a Software as a Service (SaaS) company requires excellent advertising to attract the right leads. These leads also need to be nurtured, so they convert from potential customers to buying customers. Find out how to create a converting funnel.
5 New Social Media Apps to Keep an Eye Out for in 2022
Let's take a trip into the transformed landscape of social media to see how social trends and user expectations have evolved and why you should keep these apps on your marketing radar.
Here’s what you need to know about Google Analytics 4 (GA4)
Have you been thinking of switching to GA4 but you’re still hesitant? Read on for all the info you need for a seamless switch.
Google’s New Advertising Features
Google has made some changes to their Ads features by connecting automation and creativity. Find out everything you need to know to tell your brand's story more effectively.
How To Apply Agile to Software Development
Agile is a more efficient approach to software development projects, created due to the apparent lack of user-satisfaction within the software market
Ruby On Rails
Ruby on Rails, often shortened to Rails or RoR, is an open source web application framework based on the Ruby programming language.
Is Voice Search Optimisation Still Important in 2022?
With 135.6 million people using voice search in the US alone, do you need to optimise your content for voice search? Read on to find out.
Is Influencer Marketing Worth It?
Find out whether influencer marketing is worth it for your business and how you optimise the returns from using this channel.
Power your business with email marketing automation
Email is one of the most effective marketing strategies there is. It can generate $42 for every $1 spent ,which is a 4200% Return on Investment (ROI). 
Future of Web Design
The web design industry is continuously growing and this year is set to bring about some big changes. New trends will give more interactive and immersive online experiences, while relatively older trends will be upgraded and grow. 
What is the Metaverse?
The digital space is always changing. From the way we communicate with each other to the way we conduct business and earn a living, there's new technology to upgrade our experiences. The Metaverse will shape the future and present new possibilities.
What is Web 3.0 and Why Should You Care?
Web 3.0 is the new breed of the internet that aims to become the decentralized version of the virtual world. Find out more about the importance of Web 3.0.
Google’s November 2021 Spam Update is Underway
It's been confirmed that Google has started rolling out a new algorithm update as of 3 November. The rollout will take a week to complete and is said to be targeted at fighting search engine spam.
Advantages and Disadvantages of Ecommerce
Should you invest in an e-commerce store for your busines?
How to Develop an E-commerce Business Strategy
To gain new clients and expand to increase revenue, there is a need to have a robust e-commerce marketing plan.
Lilo launches new CBD oil website, Fränkly Health
Lilo designed and developed a new Magento ecommerce website for Fränkly Health, an exciting new health store specialising in CBD oils.
COVID-19 Company Update
It's business as usual for Lilo during these troubled times - for your convenience.
Does Aggressive Marketing Work During the Pandemic?
A guide to online marketing techniques during this pandemic.
Tools for Remote Collaboration & Productivity
We look at tools that can help you and your team keep track of your work projects, and improve overall communication.
End User Guide to Recover from a Google Penalty
We discuss some of the most effective ways to recover from a Google Penalty (and come back stronger than ever before).
An In-Depth Guide to the Google RankBrain Algorithm
We give you an introduction to the machine learning-based component of Google’s core search engine algorithm.
Lilo launches new Magento 2 website for Zyliss UK
Lilo has launched its first project of 2018 - a redesign and upgrade of the Zyliss UK eCommerce website, from Magento 1.9 to the latest Magento 2.2.2 version.
What you need to know about Google’s Fred Update
Google’s latest algorithm update, Fred, has made some sites lose as much as 50% in organic traffic. What is this latest update targeting?
What’s Happening on Social Media in 2017?
We look at the recent changes and added features for your favourite social media platforms – Facebook, Twitter and Instagram.
10 Digital Marketing Stats From Last Week – 21 April 2016
80% of customers browse for information online, making digital marketing a huge industry. Here is a quick look at the digital marketing stats April 2016.