Insights.

Google is prioritising mobile sites over desktop sites in search rankings – how does “Mobile-First” affect your SEO strategy going forward?

Trust is an important factor in growing your social media following. We share tips on how to nurture trust and build band credibility.

Do you think you might have unrealistic expectations when it comes to your website build? Read on to find out which factors influence the time it takes to design and build a website.

Our in-depth guide on how you improve your local search rankings, and potentially increase leads and improve sales.

We explore the basics of link building, and explore some key tactics that can help to bolster your online presence.

We explain how to promote and improve your website domain authority by links, content and social media channels.

This guide will explore what structured data means, what it can be used for, and how to use it for SEO purposes.

Lilo's end user guide on how to convert visitors to your website into paying customers.

What are long tail keywords? We define them and discuss how they can work for your SEO strategy, and boost your conversion rates.

Choosing the right digital marketing agency can feel overwhelming, especially with so many options available. Whether you’re looking to boost […]

Online brand management should be the principal focus for marketers, as it can link directly to the failure or success of your organisation.

How content marketing works, and how you can use it to boost your site traffic – no matter what business you have.

Search Engine Optimisation (SEO) is a vital tool that anyone with a website needs to know how to leverage. It’s a digital marketing strategy that helps ensure your business is a success.

Why do some blog posts get all the views, backlinks and social media shares? Check out how to write the perfect blog post.

We look at the benefits of blogging, and why you should have a blog for your own business website.

Optimizing your Magento store for search engines is crucial for driving traffic and increasing sales. In this article, we’ll guide […]

With the rise of emerging technology like AR and VR, as well as continuing to navigate the pandemic, marketing trends will be looking to ring in the new year with notions of hope.

What is Social Currency and how can you use it to benefit your eCommerce business?

Does your website have the essential elements to succeed? Use our handy checklist for your web development or web design project.

To choose between Umbraco 7 and Umbraco 8, it’s important to understand the key differences and benefits of each version. […]

Table of Contents 2009 – Obami 2011 – GymbaROO 2020 – MadeByDyslexia 2021 – Elite Medics 2022 – Salters’ Chemistry […]

Table of Contents Introduction to ASP.Net Core Understanding the Benefits of Using ASP.Net Core for Web Development Exploring the Features […]

Why do many startups shy away from using .NET and C#? Despite their powerful features, these technologies often face resistance […]

When it comes to establishing a strong online presence, the choice between a generic template and a tailored web design […]

Discover the key attributes that distinguish a top-tier web design agency from the rest. In this article, we’ll delve into […]

A guide to improving your Instagram content and growing your following, all without spending a cent.

With the Panda update being part of the Google Core algorithm we will find sites with high quality content will rank higher on Google.

SEO and link building will be more important than it has ever been. Content will still be king, and as such, SEO will still heavily rely on providing quality content to users. However, the way we look at SEO and link building will change over time.

With nearly 3 billion monthly users, it seems safe to say that using a Facebook Business Page will expand your web presence and increase your brand's visibility, but stats show that engagement levels have been decreasing since 2013.  

Choosing between Magento 1 and Magento 2 involves understanding their differences and benefits. In this comprehensive comparison, we’ll explore the […]

Mastering Magento Web Core Vitals is essential for delivering a fast, smooth, and user-friendly eCommerce experience. In this article, we’ll […]

Drupal Versus Joomla - we look at each platform's unique strengths and features to help you choose the best open source CMS solution for you.

WordPress 5 - we look at the biggest changes to the latest version of WordPress, and see how this core update affects users.

Upgrading your Magento store is essential for maintaining security, performance, and access to the latest features. In this step-by-step guide, […]

Usability is usually an element of design that can be easily forgotten but this could heavily affect your conversion rates. Here is our guide for the top ways to ensure your website has good usability in 2024.

In order for a website to be rewarded for page experience by Google, it would have to pass three metrics, collectively called Core Web Vitals. Here's a full breakdown of what exactly these metrics are, why they're important for successful online business and how to pass them.

As an engaging social media platform designed for business professionals, LinkedIn can be used as a powerful marketing tool. Here are our best tips on how to leverage the platform to grow your business.

Magento is a powerful eCommerce solution known for its robust features and flexibility. In this article, we explore what makes […]

The social media landscape is constantly evolving and to keep up, you need to optimize your social media marketing strategy. Here are a few top tips for the best way to leverage Instagram.

Discover how Magento’s powerful features can boost your sales overnight and transform user experiences to skyrocket profits. In this article, […]

Find out the importance of different types of copywriting you can leverage to increase your website sales.

Follow our advice to discover the dos and don'ts for your content marketing strategy.

Enhancing user experience (UX) on WordPress is crucial for keeping visitors engaged and satisfied with your website. In this article, […]

Gutenberg is the modern WordPress block editor that revolutionizes the way content is created and managed on WordPress websites. In […]

Google's E-A-T requirements are no secret. Follow our guidelines to ensure that your content is E-A-T friendly.

Visuals are an important part of any website but sometimes they're not accessible to every user. Alt text can help you create the best user experience (UX) for all of your visitors. Read on to learn how to write effective alt text.

SEO started as a simple set of techniques that led to great success for your rankings and site traffic, has grown into a multi-faceted approach in order to reach the same results. So what is the best approach to SEO in 2021?

With Fake News popping up daily, what are tech companies doing to remove misleading stories? And how can you what is false and what is accurate?

EAT is a concept derived from Google's Search Quality Guidelines. Read our blog to make sure your site is E-A-T compliant.

We're setting the record straight on why repeat customers could be more valuable to your business than new customers.

It's estimated that the internet emits 1.6 billion tons of greenhouse gases each year. Here's how you can make your website more environmentally friendly.

Google Page Rank is based on the principle of connectivity and indicates the importance that Google assigns to different sites for indexing purposes

We've got a little content marketing secret for you to get your consumers' attention and be sure that your content isn't just noise in the background. Read on for our top tips.

Learn how to set up your own Instagram for Business account, and what the best practices are to set yourself up for success on this popular social platform.

What goes into creating an infographic, and what are the best ways to optimise it for search?

Navigating design as a beginner without prior experience can seem daunting, but with the right guidance, anyone can create visually […]

Looking for a website quote? We share all the factors you will have to consider and the services that will be included.

Explore the core functions of web design agencies in this comprehensive guide. Whether you’re a business owner considering agency services […]

The Internet is flooded with new articles, videos and images every day - so how do you create quality content that stands out from the crowd?

We guide you through the basic SEO steps you can take to ensure your online business is a success.

Here are 3 key elements to focus on when creating a user friendly website and aid its success.

We look at how the psychology behind colour association influences web design, and how that can impact on a site's success.

We share some strategic ways to improve engagement (and sales) for your e-commerce site, and some insight into why it’s so important to do so.

Not sure whether Digital Marketing is for you? Read on to find out everything you need to know.

Here’s a look at WordPress vs Magento - their main similarities and differences, as well as the pros and cons of each platform.

Choosing a new WordPress theme from the thousands released each year can be challenging. To make it easier for you, here are our top picks.

Responsive web design ensures that your customers have the best possible user experience while browsing your site. It can also help with your search engine rankings. Read on to learn more.

By following these 8 tips, you can send targeted emails with a higher change of being opened by your subscribers.

The right font can set the tone and add personality to your website. But how do you choose one from the thousands available online? Here's our handy guide to choosing the best fonts in 2024.

We're no strangers to chatbots and virtual assistants in 2023 so it's no surprise to hear that Google has released their own, titled Bard. But could this be the reigning champion of all? Read on to learn more.

Google’s new Scrollend Feature gives you more insight into your users and how they’re interacting with your website. Read on to learn more.

All you need to know when it comes to Facebook Reactions, a new feature for the like button, allowing users to comment to posts with emoji.

Online competition is tough with millions of existing blogs. To succeed in content marketing, look at our tips to make life easier for you.

We share ways to effectively promote your blog posts - take time in preparing and planning each post to build engagement and drive traffic.

Wondering what a Search Engine Optimisation (SEO) landing page is? It's a fantastic way to raise the ranking of your website. Read on to learn more about how to make an efficient one to boost your rankings.

With our experience in Magento 2 migrations, do we feel that the platform's pros outweigh its cons? And can it help boost your ecommerce results?

ChatGPT was developed to interact with users in a conversational way and provide them with content within seconds. How useful is this tool and should you use it? Read more to find out.

With a solid social media marketing strategy, you can set up a rock solid foundation on which to build a loyal following - we discuss the different aspects.

Websites that use intrusive interstitials provide a poor experience to users. Google will now begin cracking down on intrusive mobile popups.

TikTok has been on the rise, garnering over 1 billion active users monthly and there's something that its creators have figured out that's helped gained this popularity. Read on to find out what gives this social media its addictive qualities.

Google Ads can raise brand awareness and increase sales. These are the features you don’t want to miss out on.

Running a Software as a Service (SaaS) company requires excellent advertising to attract the right leads. These leads also need to be nurtured, so they convert from potential customers to buying customers. Find out how to create a converting funnel.

Let's take a trip into the transformed landscape of social media to see how social trends and user expectations have evolved and why you should keep these apps on your marketing radar.

Have you been thinking of switching to GA4 but you’re still hesitant? Read on for all the info you need for a seamless switch.

Google has made some changes to their Ads features by connecting automation and creativity. Find out everything you need to know to tell your brand's story more effectively.

Agile is a more efficient approach to software development projects, created due to the apparent lack of user-satisfaction within the software market

Ruby on Rails, often shortened to Rails or RoR, is an open source web application framework based on the Ruby programming language.

With 135.6 million people using voice search in the US alone, do you need to optimise your content for voice search? Read on to find out.

Find out whether influencer marketing is worth it for your business and how you optimise the returns from using this channel.

Email is one of the most effective marketing strategies there is. It can generate $42 for every $1 spent ,which is a 4200% Return on Investment (ROI). 

The web design industry is continuously growing and this year is set to bring about some big changes. New trends will give more interactive and immersive online experiences, while relatively older trends will be upgraded and grow. 

The digital space is always changing. From the way we communicate with each other to the way we conduct business and earn a living, there's new technology to upgrade our experiences. The Metaverse will shape the future and present new possibilities.

Web 3.0 is the new breed of the internet that aims to become the decentralized version of the virtual world. Find out more about the importance of Web 3.0.

It's been confirmed that Google has started rolling out a new algorithm update as of 3 November. The rollout will take a week to complete and is said to be targeted at fighting search engine spam.

Should you invest in an e-commerce store for your busines?

To gain new clients and expand to increase revenue, there is a need to have a robust e-commerce marketing plan.

Lilo designed and developed a new Magento ecommerce website for Fränkly Health, an exciting new health store specialising in CBD oils.

It's business as usual for Lilo during these troubled times - for your convenience.

A guide to online marketing techniques during this pandemic.

We look at tools that can help you and your team keep track of your work projects, and improve overall communication.

We discuss some of the most effective ways to recover from a Google Penalty (and come back stronger than ever before).

We give you an introduction to the machine learning-based component of Google’s core search engine algorithm.

Lilo has launched its first project of 2018 - a redesign and upgrade of the Zyliss UK eCommerce website, from Magento 1.9 to the latest Magento 2.2.2 version.

Google’s latest algorithm update, Fred, has made some sites lose as much as 50% in organic traffic. What is this latest update targeting?

We look at the recent changes and added features for your favourite social media platforms – Facebook, Twitter and Instagram.

80% of customers browse for information online, making digital marketing a huge industry. Here is a quick look at the digital marketing stats April 2016.