Tools and technology are constantly evolving. From smart devices to augmented reality, we can expect our lives to be increasingly centered around artificial intelligence.
While artificial intelligence won’t be able to replace humans, at least not just yet, it can definitely help us live and work more efficiently. ChatGPT, developed by OpenAI to interact with users in a conversational way can produce articles in a matter of seconds. It’s one of the latest artificial intelligence-powered tools that have entered the market to assist humans with their daily tasks. But what does ChatGPT offer and will it benefit you or your business in any way? Let’s take a further look.
What is ChatGPT?
ChatGPT is a language model chatbot that is designed to predict the next word in a series of words. What this means is that ChatGPT has the ability to learn and follow directions from humans and generate feedback or responses. They collect large amounts of data to learn and train from so that they can predict the next word and form more coherent sentences more efficiently and effectively.
The tool uses a conversational dialogue form to mimic speaking with a real human. For example, you can ask the chatbot to write an article on why Web Design is important to boost your business and it will produce a response. Although this is the case, they may not be able to sound completely human. You may find that the tone and sentence structure won’t be as sophisticated as how a human would write. Other limitations that the developers have noted are that ChatGPT tends to be verbose and repetitive. However, they mention that the more people that use the tool, the better it will become at understanding, mimicking and producing more cohesive responses.
What can ChatGPT help with?
ChatGPT can assist you in a number of ways. Apart from churning out content, it can help inform your Search Engine Optimisation (SEO) strategies. Here are the ways in which ChatGPT can be useful:
- Keyword targeting and semantics
Performing keyword research is important when it comes to putting out content. It helps you understand your users’ and readers’ search intent. This means that when your users are typing something into a Google search, they’re likely to use certain words. These are called target words. For example, if a user is looking for Social Media Marketing tips, you’ll want to make sure that your content contains those words so it’s pulled up in the search results for your users to find.
ChatGPT can help you identify keywords related to a certain topic. Just type the request into the query box and it will generate a response for you. Try to be as specific or direct as possible with your question to get the best results.
- Identify associated terms
Google has strict policies around their ranking factors and penalise websites that use black hat SEO practices. One of these is keyword stuffing. If your content uses the same keyword over and over again, Google may raise some flags and penalise your site by dropping its Search rankings. To avoid this, website owners can use associated terms and keywords in their content. For example, instead of saying web design agency you can use web design company.
ChatGPT is able to generate a list of associated keywords and terms for you. Pose the question to the chatbot and it will seamlessly bring up a response that you can incorporate into your content.
- Discover FAQs
Another way to make sure that your content is ranking well is to include FAQs that answer your users’ most burning questions. This will improve the User Experience (UX) of your site because it helps readers get a quick glimpse of the content they’re looking for and they can better understand and take meaning more efficiently.
Generating FAQs will give you an idea of topics to include in your content or even whole article ideas. They can also be used in Google Snippets so your content appears as useful information when a user searches for something relevant.
- Keyword strategies
We already know that keywords are important for ranking and for improving search intent. Using ChatGPT to inform your strategies is efficient because you can search for long-tail keywords, conduct competitor research, optimise for local SEO so you’re targetting people in your local areas, optimise for voice search, and use Latent Semantic Indexing (LSI) so that you can use keywords related to your main keyword and improve your website’s search relevancy.
- Search intentions
Once you have your list of keywords, you can use ChatGPT to organise them according to search intent. This adds value to your strategy because you can see which keywords will help you with informational purposes or commercial purposes.
As the chatbot continues to develop and learn, it’s likely that it will become better at understanding what users are looking for and conducting searches for. This is beneficial because if you can answer your users’ questions better, your rankings will definitely improve.
Will ChatGPT replace human copywriters?
Simply put, this is unlikely. While artificial intelligence is a powerful tool, it still relies on human intelligence to learn and imitate in order to improve itself. A futuristic vision of robots taking over the world is still far-fetched as artificial intelligence has a ways to go. For example, ChatGPT doesn’t always give you the correct response. Perhaps this is because the focus is on trying to sound more human, than on being factually correct.
However, it will be interesting to see how the future of ChatGPT unfolds. It can be useful as an all-in-one tool to assist professionals, but not to completely take over their jobs.