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Table Of Contents
The Challenge
As pioneers in the bullion industry since 1979, PAMP seeks to source, supply, refine and trade precious metal products with expertise and rigour. PAMP was established in Switzerland and quickly became the world’s leading bullion brand.
| Sector: | Services |
| Target Audience: | B2C & B2B |
| Services: | Web Design, UI |
| Technologies: | WordPress CMS, PHP, HTML / CSS, JavaScript / jQuery |
| Location: | Switzerland |
PAMP’s creative vision for the brand new website was to exude luxury while inspiring desire and an attachment to the brand.
The site’s web design needed to reflect PAMP as the leader in the bullion industry, by showing off their innovative designs and collections, as well as their full commitment to high-quality and sustainable production.
To achieve all of the above, PAMP approached us to create an immersive web design experience to showcase their products and excite buyers.
The Solution
| We designed a website that paid homage to the professional and high-quality standard of PAMP. Because the company revolves around precious metals, we incorporated rich colours such as gold and dark blues to reflect the brand and the luxury it has to offer.
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Project Scope of Works
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Our designers positioned the company’s name at the centre of the Home Page to highlight the brand as a whole – therefore giving it a strong and established identity while portraying PAMP’s as the leader in the industry.
| We used rich imagery throughout the site to give the artful look that PAMP was looking for.
The site was old and static and our team updated it, adding interactive elements to make the experience immersive. For example, when a user hovers over sections, they become highlighted or make slight movements PAMP wanted to highlight their provenance and accreditations in sustainability so we added a section to the website that features an editorial on the responsible practices of the company. |
Resources / Planning
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The Result
The result is a professional, high standard, luxurious and user friendly web design, giving PAMP a platform which truly reflects their brand .
