Choose the right Digital Marketing Agency for you, Now, with our 5 Tips

Maximising Your Digital Presence: Essential Considerations for Selecting the Right Agency

Every business needs the right Digital Marketing Agency. At Lilo, we have been working for the past 20 years to be just that. In this article, we will look at what constitutes a successful partnership.

At the end of the article, you will be able to start that journey by identifying your needs and matching them with the type of Digital Marketing Agency that will be best placed to meet them.

1. Measuring success: What does success look like?

Firstly determine how you will measure success. This will be based on certain key metrics, such as stats and reports based on conversion or sales. Check out our digital marketing skills to get an insight into how success should be measured.

2. Developing your strategy: We view our clients as partners.

Understand how your new partner digital agency plans to create your marketing strategy. For a more in-depth view of our strategies, see how we do this at Lilo.

3. Range of Services: Lilo is a full-service Digital Marketing Agency based in London

Consider whether you need a specialist agency with expertise in a specific area, or a full-service agency covering a wider range end to end of marketing needs. Lilo is a full-service Digital Agency, you can browse a full list of all of our services here

4. Evaluating Performance: We are constantly learning, adjusting and evolving to deliver the most up-to-date Google algorithmic shifts.

Evaluate the agency’s past performance, experience and track record. With over 20 years in the Web Design and Digital Marketing sphere behind us, you can evaluate our experience in no time. Take a pick at our work:

5. Cost and Value: Our structures are flexible and transparent.

Understand the agency’s pricing structure and assess the value they offer for the service they charge. We believe in long-term relationships and value success. Our pricing is competitive and can be used as a benchmark, check out our rates card.

The most important thing to remember when looking for a Digital Marketing Agency is to keep things simple. Start by asking the right questions and keep in mind that the best digital marketing relationships are based on collaboration, and ultimately around long-term goals and partnerships. At Lilo we get all this, we have been at it for over 20 years.

We started working with the ICMA group 20 years ago when there were just a few of them in an office. Now a global membership association, we have been working with them over the years, building their complex CMS and Membership DB, designing their websites, and leading and implementing their digital email marketing and SEO. This is what they say about us:

‘My company has been using Lilo for over a decade now for major website, CRM, CMS, Design and Mailing campaign projects. Excellent work and all the staff so good and pleasant to deal with.’ Siobhan Benrejdal

When working on your Digital Marketing strategy, the planning phase is key, and that’s when you must get involved. We know marketing strategies inside out, you know your business inside out. Your insights and input, your unique business goals and challenges, all have to be the heart of the strategy. With the right type of synergy and communication, you can let the experts lead. But you will need transparency and visibility at every stage. At Lilo, we get this and we work with you, not just for you, our visions need to align.

We have been working with GPA Global for the past 5 years on their branding, website design and development and SEO strategy. This is what they say about us:

‘The Lilo Team are a friendly and dedicated team of experts, who go above and beyond to ensure you get the intended results. From day one of working with them they have been attentive, hard-working, and have helped GPA Global grow as a business’ Sammy Lee Percival

Remember, no matter which digital marketing agency you choose… it is all about finding a true digital marketing agency capable of adapting and growing with your business. Metrics such as impressions and clicks are important, but you need to make sure that they translate into tangible benefits such as increased customer conversion and return on investment. Find an agency that delivers gradual, measurable progress fully aligned with your business goals.

Budget is important, but it needs to be addressed in context and with other considerations. At Lilo, our ethos is partnership and long-term relationship, which means we will carefully consider budgets to ensure each other’s growth. At Lilo, we have the luxury of time, and lots of case studies to show you what we are capable of. You can also judge us by looking at how well we are doing with our digital marketing.


So to conclude, choosing the right digital marketing agency involves evaluating their past success, assessing their capabilities, and aligning with a partner who understands and amplifies your business vision.

It’s about finding a collaborator committed to achieving your goals and delivering value beyond just services and costs. This is all about collaboration and commitment. You need time and care to find the right digital marketing agency. Do your research, speak to a few, and see if there is synergy. And make sure to call us.

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