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Increase in organic traffic
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An increase of goal conversions
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Increase in direct traffic
Table Of Contents
The Challenge
GPA Global is a packaging manufacturer for some of the world’s leading brands. Since 2007 they have been offering innovative packaging unique to each of their clients. GPA has designed award-winning packaging solutions and worked with brands such as Estee Lauder, Victoria Beckham, Johnnie Walker and more. The company is headquartered in China but has locations across the world as part of its global reach.
| Sector: | Packaging & Logistics |
| Target Audience: | B2C & B2B |
| Services: | WordPress Web Design, Web Development |
| Technologies: | WordPress CMS, PHP, HTML / CSS, JavaScript / jQuery |
| Location: | China / Global |
GPA Global also had a number of sites, with each focusing on specific services, that had to be brought together to create one digital hub for the entire brand.
GPA approached us as they were in need of WordPress web design and development, a new and improved website, complying with their brand guidelines, that would showcase their services and expand on their brand as a whole.
GPA Global also had a number of sites, with each focusing on specific services, that had to be brought together to create one digital hub for the entire brand. Their WordPress web design and development requirements included a CMS such as WordPress to allow efficient management for their content (images, videos, creating new pages) as well as a site that was responsive to smaller devices.
The Solution
| We started the WordPress web design and web development of the site built on WordPress with a brand new bespoke design to match GPA’s branding guidelines and user experience requirements.
With the WordPress design, image-intensive pages were structured in a cleaner arrangement for easier viewing. WordPress functionality including clear call-to-actions were also needed, with eye-catching elements added throughout the site to help the user journey. |
Project Scope of Works
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While the development was ongoing, we also provided assistance in adding more copy to the site’s content.
| Existing content (from the previous site) was edited and used alongside new copy, and overall more solution-based details were added. Easy to do and sustainable with a WordPress solution
To enhance the user experience and make the site more compelling, subtle dynamic effects were added where needed. |
Resources / Planning
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The Result
As a result GPA is now the proud owner of a professional and striking website, which is being constantly updated and refreshed, thanks to WordPress, giving the brand a clear edge over the competition.
Other Features
SEO Optimisation
Link Building
