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Increase in organic traffic
Increase in direct traffic
An increase of goal conversions

The Challenge

CultFilms specialises in distributing the finest art-house world cinema and the best cult classics on DVD, Blu-ray and digital download.

Sector: Retail/ Entertainment/ Art
Target Audience: B2C & B2B
Services: WordPress, E-Commerce; Woo commerce Integration
Technologies: WordPress CMS, PHP, HTML / CSS, JavaScript / jQuery
Location: United Kingdom

And more importantly- and quite impressively really- Cult restores and releases well-renowned classics (as well as little known gems) to discerning audiences everywhere.

Cult approached us to modernise their website, as well as their sister site Shameless Screen Entertainment.

While both were to be upgraded and revamped, each site targeted a very specific market, which meant each should maintain their own style.

The Solution

From the very first call with Cult’s directors, we were charmed and enthused by their talent and passion for classic films. Our first meetings were spent on the creative and UX aspect of the project, and we did at times lose ourselves in the world of cinema. Project Scope of Works

  • eCommerce
  • WordPress Development
  • Woocommerce Integration
  • UX
  • Search Engine Optimisation
  • Website Design

As was the case for Shameless’s website, Cult Films was originally built with WordPress, using the Woocommerce plugin in order to function as a online store – which the client wished to keep.

We used this as the base for the new site setup, and improved it by adding new features and functionality.

The initial intention was to keep the design of the existing site, but as the creative brief process evolved, we started devising a new UX and look and feel. For example, a larger focus was placed on featuring products and categories on the home page, giving users much more insight as to what Cult was offering them.

Deficiencies of the original site, such as the fact that it was not responsive / mobile-friendly, were fixed. Another request was for the site to be more accessible to search engines, we therefore implemented an SEO-friendly setup, which is best practice.

For ease of use, the administration of both Cult and their sister site Shameless Screen Entertainment can be accessed via one login.

Resources / Planning

  • Website Designers
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers
cult films screen

The Result

The website we created has a classic and fine design, doing justice to the movies it showcases. The UX is intuitive, providing an enjoyable customer experience to Cult’s followers. The success of this project is based on our relationship with Cults’ talented team as our skills and their passion informed the final design and resulted in an engaging UX and finest design, paired with a solid ecommerce platform.

Other Features
— Ecommerce catalogue
— Payment gateway
— Integration of WordPress blog


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