The Top Google Ads Features You Should be Leveraging in 2022
Have you been struggling to get your business out of the sandbox and onto the greens? Google Ads could be your answer.
What is Google Ads?
Google Ads helps you raise awareness of your business through online advertising. How it works is that you can pay for your Google Ad that will show up on the Search Engine Results Page (SERP) when users search for a specific keyword that you’ve decided you want to bid for. For example, if you owned a coffee distributing business in Cornwall, your hope is that your customers will find your website on the SERP when they search for “Cornwall coffee” or similar. Google Ads will give you the certainty that your website is displayed in the SERPs although whether it shows up on the first page can depend on a few factors.
Are Google Ads worth it?
Google Ads has many benefits that include:
- Targetted ads so that you can reach relevant audiences
- Ability to measure your results so you know what’s working for you and what’s not
- You can reach a geographically diverse audience
- Flexible ad budget so you can choose what fits your advertising budget
- High Return On Ad Spend (ROAS) as you can potentially generate 2x what you spent
- Cost Per Click (CPC) so you only have to pay by the click
- Different types of campaigns like search campaigns, app campaigns and shopping campaigns
So as you can see, Google Ads can benefit your business greatly. But which of its features should you definitely not be taking for granted and missing out on? Let’s have a look.
Top Google Ads features
- Ad scheduling
Google Ads makes your life easier with the ability to schedule your ads. If you’ve done your audience research, you may find that they’re likely to be online at a certain time or on a certain day. This way, you can target them at those times and increase the chances of them seeing your ad. This personalized feature also allows you to change your bids during certain periods. How can you use this to your advantage? If you know that you haven’t been getting clicks lately based on your keywords, you can increase your bids to try and get a higher position on the SERPs. This gives you the opportunity to experiment so you get a good idea of what’s working for you and what’s not.
- Bidding
Whenever Google Ads has a space available, you’re able to bid for that space in an auction. What’s great about bidding is that you can choose how much you’re willing to spend depending on your budget. You can also focus on different goals when you bid. For example, you can create a bidding strategy for clicks, impressions, conversions, views or engagements. When bidding, remember that it might take some time and adjustment before you see optimal results. Be patient and you’ll get it right.
- Ads targetting
Audience targeting is always a good idea when it comes to a marketing strategy and that’s why this is a Google Ads feature you definitely have to use. You can show your ads to specific groups of people based on their interests, location, age or gender. This gets your message to the right people so you’re not wasting your ad spend on an audience that wouldn’t be interested in your products or services and unqualified leads.
- Ads Scripts
Google Ads comes with automated rules that help you set conditions like changing keyword bids or triggering emails. But, what’s even better than that is Ads scripts which allow you to add snippets of JavaScript to your campaigns so you can further customize your rules. You can also hone in on smaller issues that you might not catch otherwise like low-performing keywords.
- Auction insights
Keeping an eye on what your competitors are up to is helpful so you can understand what advantages and disadvantages they bring to the market. If you know what they’re not doing well, you can work on improving those factors to provide your customers with them. This Google Ads feature allows you to do just that. You can, well we don’t want to call it spying but, see how other advertisers are performing with their bidding on the same keywords as you. You’ll be able to make informed decisions on how to refocus your goals or strategies so that your ads can perform better.
FAQs
- Is Google Ads free?
You can sign up for a Google Ads account and set up campaigns for free. The only time you have to pay a cost is when a user clicks on your ad to visit your website.
- How much does Google Ads cost?
There is no minimum spend on Ads so it really depends on your budget and how flexible you can be. More competitve keywords can be more expensive so it’s best to look at your goals and strategize accordingly. You could find success with spending $500 a month or $30,000 a month, it really doesn’t matter.
- How do I start using Google Ads?
Sign up or sign into a Google Account first and then create an Ads Account. Follow the prompts to apply your preferences and settings to create your first campaign. It should take about 15 minutes.
- How long should you run Google Ads?
It can take between 4-12 months to develop your campaign and start seeing results. Be patient and use these features to track your performance and gain insights so you can experiment with what will work best for your business.
Looking for an expert to help you implement these Google Ads features? Contact us so we can deliver the right solution for you.
