Optimizing your Instagram Marketing Strategy

When it comes to social media strategy, you need to stay ahead of the game. The landscape is constantly evolving so it’s best to review your posting rituals so your social feeds improve your credibility and visibility and your brand has a loyal following. Here are some quick tips for social media success:

  • Create interaction

Social media users are looking for accounts they can interact with because they want to keep in touch with and form social connections with other people and brands. Interaction will increase your brand’s visibility and foster a better relationship with them. Use features like polls and sliders to get users to interact and engage with your content.

  • Focus on Reels

Reels are a relatively new format on Instagram. The algorithm pushes forward more video content to drive users to use this new feature and increase its popularity. Leveraging it will help you grow your following and increase your content visibility. Users are already more inclined to watch videos as a way to gather information. In fact, 66% of users say that it’s the number 1 source of information for them. Make your reels punchy and engaging to get users coming back for more.

  • Strategize post frequency and time

You can post to your feed as much as you want but that won’t guarantee that your followers and other users will see your content. In order to leverage your social media, you need to look at when your followers are online and post during those times to increase the chances of them seeing it and interacting with it. Instagram offers built-in insights that indicate when your followers are online so you know when to post and how frequently.

  • Increase engagement

Social media users want to connect with brands and feel like they are part of a community. In a survey, 78% of respondents said that they want brands to bring them together. To do this, you need to foster interaction and engagement. Make sure that you reply to any comments and answer any queries so your followers will be encouraged to engage more with your content. Use hashtags so your content can be found by the right people and get them involved in your campaigns. They can also help you drive traffic and boost views, likes, and shares.

Final thoughts

Your social media marketing strategy can help your brand make its mark. It will help you gain your consumer’s trust and encourage a positive response from them. Our social media strategists can build a solid social presence for your brand so you’re never out of the conversation, contact us today for a free quote.

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