GPA Case Study
The Challenge
The client was in need of a new and improved site, complying with brand guidelines, that would showcase their services and expand on their brand as a whole. GPA Global also had a number of sites, with each focusing on specific services, that had to be brought together to create one digital hub for the entire brand.
Solution
The Lilo web design London team recommended the new website be built using WordPress as this CMS would allow for efficient management of their content (images, videos, creating new pages) as well as a site that was responsive to smaller devices. Other elements like the site being GDPR compliant and SEO- friendly would be resolved too.
Result
This case study resulted in an improved general layout and structure of the new website. There was more organisation which improved the user experience, making the site more compelling with subtle dynamic effects like clear call-to-actions to make the user journey easier.
GPA Case Study
This case study will explore the successful collaboration between GPA and Lilo. We aimed to transform GPA’s online presence by harnessing our expertise in web design, web development, and SEO (Search Engine Optimization). Together, we sought to elevate GPA’s digital footprint and propel their business towards growth and success.
Our web design and SEO London team worked on this case study to create the ideal solution and the proof is in the statistics. Here’s how Lilo helped GPA Global boost their business.
- Organic traffic increased by 85.68% over a six month period
- An increase of 92.85% in user session duration
- Bounce rate improvement of 10.70%
- Increase in page views of 12.5%
85.68%
Increase in organic traffic
92.85%
Increase in user session duration’s
10.70%
Improvement in bounce rate
12.5%
Increase in page views
The Challenge.
GPA Global is a packaging manufacturer for some of the world’s leading brands. Since 2007 they have been offering innovative packaging unique to each of their clients. GPA has designed award-winning packaging solutions and worked with brands like Estee Lauder, Victoria Beckham, Johnnie Walker and more.
GPA Global establishes itself as a dependable partner for some of the most recognisable brands in the world by producing packaging for perfume, skincare, and cosmetics lines. GPA Global’s talented design team will have packaging that can represent your business and is practical, environmentally friendly, and consumer-focused. The company is headquartered in China but has locations across the world as part of its global reach.
GPA reached out to Lilo, seeking a fresh redesign for their website. Their main goal was to improve the site’s speed and performance. We implemented several strategies to achieve this, such as optimising the images to be served through a CDN. Furthermore, we focused on optimising the off-site SEO content through on-site optimisation and high-authority link building. By acquiring backlinks from reputable and influential websites, we could boost the website’s visibility and credibility in search engine rankings.
Another crucial aspect we addressed was the poor structure of the previous site. We recognised the importance of a smooth and intuitive user journey. This optimisation could improve the overall customer experience and may result in a noticeable reduction in the bounce rate. By implementing these changes and enhancements, we endeavoured to provide GPA with a revamped website that looked appealing and performed exceptionally well in speed, SEO, and user satisfaction.
The Solution
Once the new website went live, GPA Global saw an increase in organic traffic, page views and session durations. These statistics indicate that users are not just finding the website with ease, but navigating it and engaging with it. These statistics from this case study are a result of Lilo’s Search Engine Optimisation (SEO) team’s strategy which included the implementation of content marketing, improving search rankings, onsite SEO optimisation, high authority link building and more. Our team was able to boost GPA Global’s performance by increasing the site’s visibility and ensuring that users were directed to the website easily.
To simplify content management and enhance search engine optimization (SEO), we implemented a user-friendly CMS. This powerful tool allows GPA to effortlessly manage various aspects of their website, such as updating content, optimizing images and videos, and creating new pages. With the CMS in place, GPA gains full control over their website’s content, ensuring it stays fresh and engaging for their audience while boosting its visibility on search engines.
Our SEO and digital marketing team has made significant structural and SEO changes that have improved the site’s usability, customer experience (UX), and upload speed. Our team also reorganised the website’s sitemap and foundation, creating new categories and landing pages to enable an easy buyer’s journey for all prospective clients.
We recognised the significance of search engine visibility for GPA’s online presence. Hence, our development approach incorporated SEO-friendly elements from the ground up. We focused on optimising the website’s code, improving page structure, and implementing relevant meta tags to enhance its search engine rankings. Following industry best practices, we set a solid foundation for GPA’s website to attract organic traffic and increase its online visibility.
Through improving the structure of the website and making the user journey clear. Navigating the site was more efficient which led to users spending more time on the site because they faced less frustration when looking for what they needed.
The Result?
Once the new website went live, GPA Global saw an increase in organic traffic, page views and session durations. These statistics indicate that users are not just finding the website with ease, but navigating it and engaging with it. These statistics from this case study are a result of Lilo’s Search Engine Optimisation (SEO) team’s strategy which included the implementation of content marketing, improving search rankings, onsite SEO optimisation, high authority link building and more. Our team was able to boost GPA Global’s performance by increasing the site’s visibility and ensuring that users were directed to the website easily.
In conclusion, our Lilo Web Development team provided GPA with a comprehensive solution that met their requirements effectively. The user-friendly CMS streamlines content management and SEO optimization, empowering GPA to keep their website up-to-date and engaging. The responsive design ensures a seamless browsing experience across devices, while GDPR compliance guarantees data privacy and protection. Lastly, our SEO-friendly approach sets the stage for improved search engine rankings and increased organic traffic. Together, these efforts contribute to the growth and success of GPA’s online presence. Through improving the structure of the website and making the user journey clear. Navigating the site was more efficient which led to users spending more time on the site because they faced less frustration when looking for what they needed.
“An extremely knowledgeable agency that work as part of your team and understand your brand, as well as being lovely to work with day in, day out.”
“My company has been using Lilo for over a decade now for major website, CRM, CMS, design and mailing campaign projects. Excellent work and all the staff so good and pleasant to deal with.”
