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Increase in organic traffic
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Increase in direct traffic
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An increase of goal conversions

The Challenge

Zyliss has over 60 years of experience in designing quality food preparation tools and gadgets, and has become an internationally respected brand and eCommerce which is favored by everyday cooks as well as gourmet chefs.

Sector: Retail
Target Audience: B2C & B2B
Services: eCommerce, Web Design, Magento, Development
Technologies: Magento Development, PHP, HTML / CSS, JavaScript / jQuery
Location: United Kingdom/ Global

The established brand was struggling to generate online sales, their existing website was outdated and struggling to perform.


DKB Household, the holding company for Zyliss, approached us for the re-design and development of their UK eCommerce website.


The user experience was convoluted and confusing, not giving credit to the quality and edge of their products. With little to no site optimisation, this site was not ranking as it should for a brand of its stature.

The Solution

The previous Zyliss UK site featured a simple catalogue, linking to their international (US) eCommerce site to complete purchases.

To improve the sales of their products throughout Europe, a full Magento solution was needed to cater for this market. The new site was launched mid-2016 with a host of new features.

 

Project Scope of Works


The design of the new Magento website is strongly based on Zyliss existing brand guidelines, branding material and images.


A Geo-tagging feature was implemented to automatically direct European consumers to the new UK website.

In January 2018, we redesigned Zyliss’s website on Magento 2.

We started by hosting and facilitating workshops at DKB UK headquarters with their marketing teams. The meetings took place in their showroom, surrendered by their products and branding.

This allowed us all to immerse ourselves in their brand identity and offerings, a perfect way to ignite creativity.

Resources / Planning

  • Graphic Website Designers
  • SEO Specialists
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers
Developed a Magento website for Zyliss

The Result

The final product, a clean and innovative UX and design, is a real success. We are all over the moon with this slick Magento site which ended up being the perfect platform to engage Zyliss’s customers, enticing them to purchase the right products for them. The Magento development process was meticulously planned and executed, ensuring that every aspect of the site met our high standards for quality and performance.

The effect on sales and ranking was immediate. The enhanced UX and design, coupled with the powerful capabilities of Magento development, made a significant impact right from the start. Customers found it easier to navigate the site, find products, and complete their purchases, leading to a noticeable boost in sales and improved search engine rankings. This immediate success is a testament to the effectiveness of our Magento development strategy and our ability to deliver results that exceed expectations.

The project’s success is based on our close working relationship with Zyliss’s marketing team, leading to the creation of a unique UX and design experience, supported by a robust and scalable Magento implementation.

In summary, the success of this Magento development project is evident in the outstanding results we’ve achieved. The clean and innovative UX and design have transformed Zyliss’s online presence, making it easier for customers to find and purchase the right products.

Other Features

  • eCommerce catalogue
  • Payment gateway
  • Integration of WordPress blog

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