Table Of Contents
The Challenge
HEIO is a start-up company specialising in minimal, eclectic and timeless bag designs for modern women. HEIO was featured on The Apprentice UK – Season 12, episode 4 (October 27, 2016).
| Sector: | Retail |
| Target Audience: | B2C & B2B |
| Services | Website Design, Web Development, UX, WordPress, SEO |
| Technologies: | Magento, PHP, HTML / CSS, JavaScript / jQuery Location |
| Location: | United Kingdom |
The inspiration for the bags come from the beautiful singularities of the world’s different places. HEIO’s brand of leather handbags are sold both online and to wholesalers.
HEIO approached Lilo, looking for a web design agency to design and develop their new eCommerce site. The website design itself has been strongly based on the company’s logo and branding.
HEIO came to us with a need for a clear and user-friendly design. They required a site with a simple shopping experience while offering a slightly different feel from the typical online shopping process. The site needed to portray the unique inspirations drawn from the timeless bag designs they create.
The Solution
| HEIO’s requirements were for a clear and user friendly website, with a unique web design. The site’s shopping experience is simple and engaging, while being a journey with a slightly different feel from the typical online shopping process. | Project Scope of Works
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In order to meet HEIO’s creative and functional requirements, a Magento eCommerce solution was proposed and implemented. The result is a visually-appealing home page displaying full-screen images, which highlights the product range.
| We worked closely with HEIO to meet both the web design and functional requirements. We implemented a pre-registration landing page with a registration form, while the site was being launched.
We customised the site with different features that enabled it to stand out, we added a different pricing structure for “founding customers” (those who registered before launch), the option of sharing items on social media, a “stock status” indicator, payment gateway integration and a responsive design to promote user-friendly experience. |
Resources / Planning
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The Result
The new Magento eCommerce website went beyond expectations and helps HEIO showcase their unique products in a visually appealing way. The combination of cutting-edge web design and the powerful capabilities of Magento platform has created a platform that truly stands out. HEIO now owns a flexible eCommerce platform that is optimized for SEO (Search Engine Optimization), ensuring that their products are easily discoverable by potential customers. The meticulous web design process focused on creating an aesthetically pleasing and highly functional site that reflects HEIO’s brand identity and product quality.
The innovative web design captures the essence of HEIO’s unique products, presenting them in a way that attracts and engages visitors. The visual appeal of the site, combined with its user-friendly interface, makes it easy for customers to browse and purchase products. This seamless integration of web design and eCommerce functionality has set HEIO apart from its competitors.
The web design is not only visually stunning but also built with scalability in mind, allowing HEIO to expand their product offerings and adjust their site as their business evolves. The platform’s optimization for SEO ensures that HEIO’s products rank highly in search engine results, driving more traffic to the site and increasing sales opportunities.
Success is the best word to describe the outcome of this project. The new Magento eCommerce website has exceeded expectations in every way. The attention to detail in the web design process has resulted in a site that is both beautiful and functional.
Other Features
- A pre-registration landing page with registration form, that displayed until the site launched
- Different pricing structure for “founding customers” (those who registered before launch)
- Sharing items on social media
- A “stock status” indicator
- Payment gateway integration
- Responsive design