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Increase in users
An increase of goal conversions
Increase in transactions

The Challenge

HEIO is a start-up company specialising in minimal, eclectic and timeless bag designs for modern women. HEIO was featured on The Apprentice UK – Season 12, episode 4 (October 27, 2016).

Sector: Retail
Target Audience: B2C & B2B
Services Website Design, Web Development, UX, WordPress, SEO
Technologies: Magento, PHP, HTML / CSS, JavaScript / jQuery
Location: United Kingdom

The inspiration for the bags come from the beautiful singularities of the world’s different places. HEIO’s brand of leather handbags are sold both online and to wholesalers.

HEIO approached Lilo when looking for a web design agency to design and develop their new eCommerce site. The website design itself has been strongly based on the company’s logo and branding.

HEIO came to us with a need for a clear and user-friendly design. They required a site with a simple shopping experience while offering a slightly different feel from the typical online shopping process. The site needed to portray the unique inspirations drawn from the timeless bag designs they create.

The Solution

HEIO’s requirements were for a clear and user friendly website, with a unique web design. The site’s shopping experience is simple and engaging, while being a journey with a slightly different feel from the typical online shopping process. Project Scope of Works

  • Custom Web Design
  • Silverstripe CMS
  • Search Engine Optimisation

In order to meet HEIO’s creative and functional requirements, a Magento eCommerce solution was proposed and implemented. The result is a visually-appealing home page displaying full-screen images, which highlights the product range.

We worked closely with HEIO to meet both the web design and functional requirements. We implemented a pre-registration landing page with a registration form, while the site was being launched.

We customised the site with different features that enabled it to stand out, we added a different pricing structure for “founding customers” (those who registered before launch), the option of sharing items on social media, a “stock status” indicator, payment gateway integration and a responsive design to promote user-friendly experience.

Resources / Planning

  • Graphic Web Designers
  • UX Specialist
  • SEO Specialists
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers
Web Design and and redevelopment

The Result

The new Magento eCommerce website went beyond expectation and helps HEIO showcase their unique products in a visually-appealing way. HEIO now owns a flexible eCommerce platform that is optimised for SEO (Search Engine Optimisation) . Success.

Other Features

— A pre-registration landing page with registration form, that displayed until the site launched
— Different pricing structure for “founding customers” (those who registered before launch)
— Sharing items on social media
— A “stock status” indicator
— Payment gateway integration
— Responsive design


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