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Increase in organic traffic
Increase in direct traffic
Improvement in bounce rate

The Challenge

People’s Fibre is a new company that was created to help the UK with it’s broadband problem, with only 7.89% of the population having access to Full Fibre.

Sector: Technology
Target Audience: B2C & B2B
Services Web Design, Web Development, WordPress
Technologies: WordPress CMS, PHP, HTML / CSS, JavaScript / jQuery
Location: United Kingdom

The solutions on offer not only cater for regular home owners, but also for business and property developers.

People Fibre approached us to create a logo for their new venture, with brand guidelines to be used on other collaterals.

They also asked us to work on the design and web development of a simple yet visually-rich website. The branding and website had to be high-end in order to create an established and trustworthy feel, enabling Peoples Fibre to gain customers’ confidence.

The Solution

People’s Fibre directors joined us at our offices, seating around the table, we brainstormed the company’s visual identity and created a strong Logo with accompanying colour scheme. Project Scope of Works

We then moved onto the UX of the site, which had to be as intuitive and professional as can be.

We chose WordPress as the web development platform to build the new website, as it perfectly met the technical requirements and allows People’s Fibre marketing team to update the site content as they see fit.

An availability feature was added for users to simply enter their postcode and check if Full Fibre is available in their area.

Resources / Planning

  • Graphic Web Designers
  • Web Developers
  • UX Specialist
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers
People's Fibre - Web developers

The Result

The project resulted in a strikingly recognisable yet simple logo and brand identity, informing a simple and effective design and UX. The success of the project is based on the creative elements- branding and design. Our years and years of experience creating structured and effective UX as well as our web development skills developing scalable WordPress sites with some bespoke attributes, contributed to the success of the project.

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