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Increase in organic traffic
Increase in direct traffic
An increase of goal conversions

The Challenge

Cole & Mason has been going for over 60 years now, designing top of the range kitchenware, and they have awards to prove it. Cole & Mason’s teams share a passion for cooking and flavours.

Sector: Retail
Target Audience: B2C & B2B
Website Objectives: eCommerce, Magento, Web Design, Web Development, UX
Technologies: Magento , PHP, HTML / CSS, JavaScript / jQuery
Location: United Kingdom / Global

Whether it’s a simple dinner or a celebratory feast, they provide the right seasoning equipment that can make all the difference.

Cole & Mason approached us to enhance their online presence. They simply needed more online customers and sales, including extending their European market.

They needed a new site that would showcase their brand values, based on a solid UX offering plenty of opportunities for their customers to purchase quickly and easily on all devices.

The Solution

After reviewing Cole & Mason’s requirements, we decided that for an award-winning kitchenware provider such as them, a Magento e-commerce site was simply the best solution. Project Scope of Works

  • eCommerce Development
  • Web Design
  • UX
  • Search Engine Optimisation
  • Magento Development

A Magento e-commerce platform would enable the client to have an online store with advanced marketing tools.

This helped us incorporate our client‘s needs and preferences. We managed to create custom extensions for their website for example, the addition of the payment gateway option. Resources / Planning

  • Graphic Website Designers
  • UX Specialists
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers
eCommerce Development using Magento CMS

The Result

The previous Cole & Mason site was a simple catalogue, with links to external websites to complete any purchases. The website we designed and developed was a full Magento eCommerce solution for Cole & Mason UK, that also caters for the entire European market. The design of the new site was strongly based on Cole & Mason existing brand guidelines.

Project Update

In June 2019, we again assisted with the redesign and development of the Cole & Mason website. At the end of the project we handed over an SEO-friendly Magento e-commerce website to Cole & Mason’s teams.

They were happy with the results, as all functionality was enhanced and on par with the initial requirements. The new website gave Cole & Mason access the tools to help them manage their products easily and efficiently.

Other Features

  • eCommerce catalogue
  • Payment gateway
  • SEO-friendly elements
  • Geo-tagging – this redirects European users to the UK website automatically.
  • Responsive design


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