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Increase in users
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An increase in organic traffic
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Increase in direct traffic

The Challenge

Haverstock Health, now Camden Health Partners, was set up in 2009, a vehicle for the delivery of clinical and non-clinical services to the people of the borough of Camden.

Sector: Medica
Target Audience: B2C & B2B
Services Website Design, Web Development, UX, WordPress, SEO
Technologies: WordPress CMS, PHP, HTML / CSS, JavaScript / jQuery
Location: United Kingdom

Its other purpose was to enable and support a growing number of GP practices to work together to improve services and outcomes for their patients, as well as address some of the challenges that individual practices face.


Haverstock ‘s old website was built with WordPress, but was left in an almost unusable state due to many onsite linking and styling errors.


 Haverstock/ Camden Partners required a site with a clean look, and the right functionality to able to build their own customised pages.

The Solution

After reviewing both the creative and admin requirements of the project, we decided to carry on using WordPress, but with a new iteration. Project Scope of Works

  • UX
  • Web Design
  • WordPress Development

The old website had served its purpose, and it was time for a brand new implementation, supported by a professional and clear new design.


New functionalities were added, more specifically to the back end, in order to provide Haverstock with full control of the management of the content and pages of the site. Resources / Planning

  • Graphic Web Designers
  • UX Specialist
  • SEO Specialists
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers
Haverstock Health - NHS - Web Development Case study

The Result

The result is a professional and slick website which is constantly being updated. This project would not have been the success that it is without the clear usability of the site, slick design and seamless WordPress Development, all optimised for SEO.

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