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An increase in organic
Increase in direct traffic
Increase in users

The Challenge

Auzou- a family-run independent publishing house- was established in 1973 and is now one of France’s largest publishers of children‘s books.

Sector: Books and Publications
Target Audience: B2C & B2B
Services Web Design, Web Development, UX, WordPress Development
Technologies: WordPress CMS, PHP, HTML / CSS, JavaScript / jQuery
Location: Europe

They wanted a UK-specific website that showcased their newly-translated titles to help them expand into the English market.

The requirements were for a clean and simple website to present Auzou ever-expanding digital catalogues in an easy-to-read format.

Their list of books for children aged 0 to 13 include;

  1. Early learning books
  2. Picture books
  3. Craft and activity books
  4. Teen fiction

The Solution

We analyzed Auzou Publishing’s website and went through a detailed examination of the structure. We then recommended WordPress as the perfect platform for this project, as it would allow the client to showcase their products and expand the site functionality. Project Scope of Works

Auzou Publishing requested a simple catalogue website to mimic their printed / digital catalogues, and help introduce their titles to parents as well as booksellers in the English market.

We chose WordPress as the best platform for the project, and added a basic eCommerce setup (with full buying functionality to be introduced at a later stage).

Playful, child-friendly imagery and other elements were added to reflect the personality of their titles.

As with all of our web design and WordPress development projects, the site is responsive and SEO-friendly.

Resources / Planning

  • Graphic Website Designers
  • UX Specialists
  • SEO Specialists
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers

The Result

We delivered a new bespoke design website for Auzou Publishing, implemented WordPress including a basic eCommerce setup. The new website has some top features such as an E-commerce catalogue, downloadable product catalogues, and a custom review form for users. The result is a design which retains the ludic element of Auzou’s offering.

Other Features
— eCommerce catalogue
— Categorised inventory (by relevant age groups)
— Downloadable product catalogues
— Custom Review form


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