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The Challenge

The Chitra Collection is one of a kind, private collection of historic teawares. We had the privilege to work with them on the redesign and web development of their WordPress site.

Sector: Museum & Galleries
Target Audience: B2C & B2B
Services Web Development, Website Design UX, WordPress, SEO
Technologies: WordPress CMS, PHP, HTML / CSS, JavaScript / jQuery
Location: United Kingdom

The main objective was to expand their online reach and make the collection accessible to a wider audience. We focused on improving the promotion of their events and exhibitions, creativity and insight were key as we wanted the site to appeal to a more varied audience – from those who have just a passing interest in art or tea history, to those with a more academic and refined interest in the collection.


The main objective was to expand their online reach and make the collection accessible to a wider audience.


The previous website had become outdated and unattractive, a unique web development, UX and design were the best way to keep the site alive and attract more visitors. Chitra also required a more robust content management system that would help them showcase and manage their extensive list of items, events and exhibitions.

The Solution

We worked collaboratively, hand in hand with Chitra Collection, to fully understand the web development project’s objectives and requirements. We immersed ourselves in their corporate branding, values and collection.

We then started with detailed specifications, focusing on the user journey before moving to the creative and redesign.

Project Scope of Works


As part of the site restructure, we added a new inventory system to the web development functionality so that products can easily be filtered from hundreds of items.


Advanced search filters included Artist/maker, Item name, Place of Origin, Age, and Material were incorporated. These search filters improved the search functionality and made the user search experience more enticing and productive. Resources / Planning

  • Graphic Web Designers
  • UX Specialist
  • SEO Specialists
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers

The Result

We are all very pleased with both the process and the results of this web development project. The journey from concept to completion was smooth and efficient, showcasing the excellent collaboration between our team and the developers. This web development initiative not only met but exceeded our expectations.

For the collection, a new inventory system was implemented – with both simple and advanced search functions. This ensures that products can easily be filtered from the hundreds of items available. Whether you’re looking for something specific or just browsing, our intuitive search options make finding what you need a breeze. The sophisticated inventory management system is a testament to the meticulous planning and execution of our web development strategy.

A new high-end design was also implemented, perfectly reflecting the Collection’s unique items. The aesthetics of the site now match the quality of our products, creating a cohesive and engaging user experience. This design overhaul was a crucial part of our web development project, ensuring that our site not only functions well but also looks stunning.

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