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Increase in direct traffic
An increase in organic traffic
Increase in users

The Challenge

The Chitra Collection is one of a kind, private collection of historic teawares. We had the privilege to work with them on the redesign and web development of their WordPress site.

Sector: Museum & Galleries
Target Audience: B2C & B2B
Services Web Development, Website Design UX, WordPress, SEO
Technologies: WordPress CMS, PHP, HTML / CSS, JavaScript / jQuery
Location: United Kingdom

The main objective was to expand their online reach and make the collection accessible to a wider audience. We focused on improving the promotion of their events and exhibitions, creativity and insight were key as we wanted the site to appeal to a more varied audience – from those who have just a passing interest in art or tea history, to those with a more academic and refined interest in the collection.

The main objective was to expand their online reach and make the collection accessible to a wider audience.

The previous website had become outdated and unattractive, a unique web development, UX and design were the best way to keep the site alive and attract more visitors. Chitra also required a more robust content management system that would help them showcase and manage their extensive list of items, events and exhibitions.

The Solution

We worked collaboratively, hand in hand with Chitra Collection, to fully understand the web development project’s objectives and requirements. We immersed ourselves in their branding, values and collection. We then started with detailed specifications, focusing on the user journey before moving to the creative and redesign. Project Scope of Works

  • UX
  • Web Design
  • WordPress Development

As part of the site restructure, we added a new inventory system to the web development functionality so that products can easily be filtered from hundreds of items.

Advanced search filters included Artist/maker, Item name, Place of Origin, Age, and Material were incorporated. These search filters improved the search functionality and made the user search experience more enticing and productive. Resources / Planning

  • Graphic Web Designers
  • UX Specialist
  • SEO Specialists
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers

The Result

We are all very pleased with both the process and the results of this web development project. For the collection, a new inventory system was implemented – with simple and advanced search functions so that products can easily be filtered from the hundreds of items. A new high-end design- perfectly reflecting the Collection’s unique items- was implemented to create a site to be proud of.

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