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Increase in organic traffic
An increase of goal conversions
Increase in direct traffic

The Challenge

Colourstat is one of the best printing and scanning services in London, continuously keeping at the forefront of colour digital printing and copying technology for over 35 years. Equipped with extensive knowledge (and the right tools), they make every effort to be ahead of the game with a friendly, proactive and effective service.

Sector: Services
Target Audience: B2C & B2B
Services Website Design, Web Development, UX, WordPress, SEO
Technologies: WordPress CMS, PHP, HTML / CSS, JavaScript / jQuery
Location: United Kingdom

The old website was not fully optimised for modern browsers and devices which resulted in poor user experience.

Colourstat approached us to overhaul the design of their 3-year old website, in order to modernise the experience for their users.

We went through a detailed examination of the website structure. Colourstat’s original website had been developed on WordPress, a solution we approve of as it allows for more customisations

The Solution

After a thorough creative brief and benchmarking, we recommended the use of more color on the web design to complement the digital printing industry Colourstat is involved in. Project Scope of Works

The web design was also widened to take advantage of the screen size of any device it was viewed on and make it more user-friendly for desktop and mobile viewers.

A categories filter was introduced to help site users navigate between Colourstat’s impressive selection of services and products. A form was also added to these pages to improve the speed of communication.

eCommerce will be added at a later stage in order to facilitate online orders and purchases.

Resources / Planning

  • Graphic Web Designers
  • UX Specialist
  • SEO Specialists
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers
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The Result

Colourstat now has a striking and colourful new website design and site that is easy to navigate. We introduced categories filter which greatly assisted site users to navigate between Colourstat’s amazing range of services and products. We are very proud of the new design and site and it is working wonders for Colourstat.

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