City & Guilds of London Art School is a long-established institution that offers a specialist alternative to other models of art and craft higher education in the UK. They offer intensive MA and BA (Hons) courses in contemporary Fine Art and the Conservation of cultural objects. Founded in 1854 as a social enterprise, the Art School is proud of its expertise, heritage, exceptional standards and student-centred approach.
City & Guilds wanted to partner with a development agency to bring their intended web design to fruition. A more visual and dynamic approach was favoured over the older design, in order to enhance the user experience and showcase their various classes.
An easy-to-manage content management system was also required for staff members to easily manage web content (such as posting news or updating course details) – after Lilo migrated all information from their previous site.
What We Did
Lilo recommended the use of WordPress, which matched all the requirements needed, including:
- Responsive and SEO-friendly design
- Integration with City & Guild’s customer relationship management software, CiviCRM
WordPress’ famous user-friendly CMS allowed C&G staff to manage all of their own content, and make sure all information is always up-to-date. This included:
- Activating / creating and deactivating content
- Uploading written content or media to relevant sections
- Renaming sections
The ability for site users to share specific content to their favourite social media platforms was added. The option to directly email content was also incorporated.
For search engine optimisation, we targeted key phrases to optimise the site and bring in users organically. Phrases such as “art school”, local phrases like “art school London”, and various others regarding specific courses ranked on page 1 of Google search results. This resulted in an increased amount of organic traffic flocking to the site.
Web Design, Web Development, WordPress, SEO
WordPress, PHP, CSS, Responsive / Mobile-friendly, CiviCRM