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Cartwright & Butler.

Luxury Food, Gifts & Tea Time Treats

Web Design, Web Development, Magento, Ecommerce

Info.

Luxury, hand-made products – including quality Preserves & Chutneys, Sweet & Savoury Biscuits, Gift Boxes and Hampers.

Founded in 1981, Cartwright & Butler is dedicated to specialty food and recipe innovation, with a respect for English teatime tradition. Their wide range of specialty foods are beautifully presented to create a nostalgic teatime experience, and a magical moment for any gifting occasion.

After earlier success in both Australia and Japan, 2016 cemented Cartwright & Butler as a global brand by moving in on the US market. To further raise their profile, they needed a website to convey a message of tradition, nostalgia and the essence of home produce to a modern, discerning consumer.

Sector
Food

Services
Web Design, Web Development, Magento, Ecommerce

Technologies
Magento , PHP, HTML / CSS, JavaScript / jQuery

Location
UK

The Brief.

Lilo suggested Magento as the platform of choice for the new Cartwright & butler site, which would cater to all the goals they were targeting. The Magento admin interface also made the management of their product inventory a much simpler exercise.

An important prequisite was that the new site be responsive / mobile-friendly – to cater to users of all devices. Usability was also crucial, where the site should skillfully lead users to purchase products step-by-step, creating a simple yet rich, interactive experience.

Google Analytics and e-commerce tracking was also implemented – to gather data on how the site is used, and use that information to constantly improve the website.

Other Features

— Ecommerce catalogue
— Payment gateway
— Custom shipping / packaging calculator
— Custom “build your own hamper” functionality

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