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The Challenge

We had the real privilege of being approached by Johny Dar and his team for this project.

Sector:Charity / Non-Profit
Target Audience:B2C & B2B
ServicesWebsite Design, Web Development, WordPress
Technologies:WordPress, PHP, CSS, Responsive / Mobile-friendly
Location:Global

‘Jeans for Refugees’ is a Johny Dar project – an artistic fundraising initiative dedicated to helping refugees around the world, with all proceeds going to the International Rescue Committee.


Over 100 celebrities – including Elton John, Emma Watson, Ryan Gosling and more – were asked to donate their own jeans, which Johny Dar painted in his unique style. After a number of promotional events, the jeans were to be sold off to raise money for the #JeansForRefugees campaign.


The site required a strong visual presence, to help showcase each celebrity and their jeans, and also show off Johny Dar’s signature style. Sections for project collaborators, event news, and press were also needed. To show our support for this wonderful charity and its cause, we designed and developed this website pro bono.

The Solution

For this project, we chose WordPress to develop the website.

For each live event and exhibition that showcased the Jeans for Refugees line, such as New York Fashion Week, a live-streaming video section was added to the top of the home page.

Project Scope of Works

  • Branding
  • UX
  • Web Design
  • WordPress/ Web Development/ Content Management System
  • SEO

To navigate to each different content section on the home page, a unique hovering side menu was implemented. The home page prominently displayed the celebrities involved with the project, each with their message on the crisis faced by so many. Each celebrity was also given their own portfolio page, where their uniquely-painted jeans were exhibited.


A Media Kit section was incorporated for press officials to download relevant information and resources – to assist in promoting this cause.
As always, the site was created to be both responsive SEO-friendly and mobile-friendly.
Resources / Planning

  • Graphic Web Designers
  • UX Specialist
  • SEO Specialists
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers

The Result

The idea behind this project was born of passion and the same passion applied throughout the project. It is a real pleasure to work with individuals who, like us, want to make a difference. The result is a striking website, easy to manage and update. The success here is based on our close relationship with the Jeans For Refugees team, the unique creativity Johny Dar brings to the table and our skills in UX and WordPress development.

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