Sampan Travel is a Myanmar-based travel agency that creates tailor-made journeys in the Southeast Asian nation. They promote slow travel, and curate itineraries that are sustainable, intimate, and authentic.
Sampan’s previous website was a Magento ecommerce solution. Although Magento is a good web platform, it ended up being too elaborate than necessary for the client, and the manner in which it was set up created a slow user experience. After reviewing site content and discussing functionality, Lilo recommended WordPress as a more streamlined solution to showcase the custom travel packages that Sampan Travel had to offer.
A large focus for the new website was speed and user experience, which meant creating a custom WordPress structure and theme with no unnecessary elements that could potentially cause any slowdown. Although performance was key, the website still had to utilise large imagery in order to showcase the various experiences that Myanmar has to offer to travelers.
A bespoke theme was created which was optimised for the design, which reduced the bloat in code. A caching plugin was also introduced to further increase load speed.
The owner of Sampan Travel worked closely with Lilo staff to plan out which content sections would be transferred to the new site, in order to create landing pages to best suit each section.
Finally, a specialised payment system was introduced, allowing Sampan Travel to quickly send out quotes for their custom travel packages, with easy click-to-pay links that allows users to quickly complete their purchase.