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Increase in organic traffic
An increase of goal conversions
Increase in direct traffic

The Challenge

Insulation Point is an online store specialising in insulation and related building products. They offer a large range of well-known brands. The company continues to expand their product offering to provide their customers with a one stop online store for all their insulation requirements.

Sector: Insulation/ Construction
Target Audience: B2C & B2B
Services: eCommerce, Website Design, UX/ Web Development, UX, Magento, SEO
Technologies: Magento , PHP, HTML / CSS, JavaScript / jQuery
Location: United Kingdom

Insulation Point’s directors have over 25 years of combined experience in the Builders‘ Merchant trade and they bring unparalleled product knowledge and industry expertise to the ever-growing online marketplace for building materials. They are on hand to help and guide their customers through the intricate world of insulation products, and to make it as simple and straightforward so that building projects are never short of the supplies required.

All of their product offerings are from leading manufacturers well known to Architects, Engineers & Building Control – meeting current standards and providing their customers with the peace of mind that their insulation products will meet regulations.

Insulation Point approached us as they needed a logo and brand for their new venture. Their main requirement was for an eCommerce website that would boost their organisational performance and effectiveness in a competitive market through a professional and user-friendly site showcasing their expertise in the Builders’ Merchant trade. In pursuit of a user-engaging site, they needed the implementation of customised Special offer PDFs, which can be emailed to customers and posted on the website.

The Solution

We worked closely with Insulation Point to create a unique logo and brand guidelines, establishing them ahead of the competition. The new branding informed the design of the website. Our creative team proposed and implemented a slick, professional eCommerce design. Project Scope of Works

  • eCommerce Website Development
  • eCommerce Design
  • UX
  • Search Engine Optimisation
  • Web Design
  • Magento Development

Based on functional brief provided and with our experience and knowledge in eCommerce, we recommended Magento as it is a versatile, robust and scalable platform and offers a wide range of benefits for managing online stores.

The solution we implemented covered the following functionality

  • eCommerce
  • Imagery
  • Breadcrumb trail
  • Customer ratings
  • H1 SEO friendly headings
  • Trust Pilot
  • Product description, Data sheets, Applications, Product Specifications,
  • Frequently bought with – complimentary products.
  • Question and answers + integrated contact form.
  • Footer
  • Site linking to data sheets – google foot print
  • Account Section
  • Invoicing
  • Ability for customers to re-order
  • Quantity based discount structures
  • Responsive design (to be fully accessible on mobiles and tablets)
  • GDPR complient
  • SEO Friendly
Resources / Planning

  • Website Designers
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers
insulation point

The Result

The result is a unique and recognisable logo that we are all proud of, complete with brand guidelines which have been applied to Insulation Point marketing material and products. The website we delivered is a scalable, user-friendly eCommerce platform, engaging customers by pointing them to the right products . We are now working on a solid SEO strategy to boost sales. The project’s success is rooted in both the creativity and technical delivery of the brand, Design, UX, and eCommerce elements of the site. We are looking forward to a long term working relationship with Insulation Point, collaboratively taking the brand to the next level.

Other Features

— Improvement of mobile responsiveness
— Event registration
— Online education courses
— Podcasts and Webinars


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