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Increase in direct traffic
An increase in organic traffic
Increase in users

The Challenge

Two respected salvage companies, Svitzer and Titan Salvage, formed a new company – Ardent. The latter, Titan, is behind a large number of high-profile projects, one of them being the salvage of the infamous Costa Concordia.

Sector: Architecture
Target Audience: B2C & B2B
Services: Web Design, UX, Web Development, Content Management System
Technologies: Business Catalyst CMS, Lua, JavaScript
Location: UK/ India

ADP was founded in 1965 and grew to become one of the most respected architectural practices in the United Kingdom. ADP is a top 25 architecture practice, based across the UK and India.

The company thrived and was in need of a new website – a more engaging web presence to showcase the company’s latest projects to potential new clients.

ADP went through a rebranding in 2008 and approached us to provide an innovative design solution allowing the existing branding to evolve. A content management system was needed to give the ADP team the ability to easily update the site content with industry news and new projects

The Solution

We worked collaboratively with ADP to fully understand their brand identity and client base, through a series of workshops with key various teams. We had the privilege to facilitate the workshops at their studios, immersing ourselves in their work ethics by getting to know their teams individually and the unique skills they offer. Project Scope of Work

  • UX
  • Website Design
  • Development/ Content Management System

To achieve this, we implemented a full site audit from where a comprehensive strategy was put into place.

ADP had a large number of images which were utilised in order to showcase ADP’s experience.
The site development itself was conducted by a company chosen by ADP (Urban Element), and we worked closely and directly with the development team.
We paid special attention to their Teams page and created an innovative way to showcase everyone’s skills and personality. Each person was asked to provide a ‘standard’ image of themselves as well as an image of an object that represents them. The images swapped on rollover.
SEO and capturing client information was an important aspect of the new site, with the final design aimed at making ADP stand out from its competitors as a top architecture firm.
Resources / Planning

  • Graphic Website Designers
  • UX Specialists
  • SEO Specialists
  • Front-End Programmers
  • Back- End Programmers
  •  Project Managers
  •  Quality Assurance Testers

The Result

The result is striking, a professional easy-to-use portfolio website, with a high-end design, establishing the company as the leading architect firm that they are. The success of this project is grounded on the collaborative work which happened at the start of the project, enabling our designer to create an experience and image unique to ADP.

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