For a website that pulls in the crowds – and the clicks – you need a strategist that understands your goals, as well as the principles of successful SEO. Your business is unique, and there’s no such thing as a “one size fits all” approach.
Search Engine Optimisation makes your site more visible to search engines, which in turn makes it more easily accessible to potential customers. SEO improves awareness of your brand among searchers who would otherwise choose the same products or services from a competitor’s brand.
Higher levels of quality traffic lead to a higher rate of conversions. That means more people are likely to make purchases, fill out forms, subscribe to newsletters, or complete any other goal your site may have.
The different elements of your SEO strategy can be constantly measured, evaluated and improved where necessary. In other words, you can see exactly what you’re getting from your investment. Tracking these results also allows you to refine and adapt your marketing strategy as needed – keeping you a step ahead of the competition.
Searchers are more likely to trust websites that receive a higher search engine ranking and appear earlier in their search results. SEO helps to establish your company as a reputable business.
SEO is a highly cost-effective form of marketing, because it speaks directly to people who are actively looking for a business like yours. It’s a much more affordable (and rewarding) marketing strategy than outbound methods like cold-calling.
The committed SEO specialists at Lilo will provide you with a customised SEO service to suit your specific business needs. That means skilfully combining design, usability, and copywriting to make your site more visible to search engines.
Holistic, cutting-edge SEO marketing services from Lilo will drive tangible results for your business.
No matter how slick and trendy your website is, if search engines don’t see it, neither will potential customers.
Search engines require websites to contain unique content of a high quality. Sites that comply with these search engine guidelines will achieve a higher ranking, and become more visible to searchers.
Those that don’t meet the standards will be penalised by updates such as Google’s Panda and most recent Fred updates. This will have a negative impact on the site’s search rankings, and on the company’s bottom line.
SEO ensures that your site meets search engine guidelines, avoids penalties (such as Google’s Panda and the most recent Fred update), and achieves a better position on search engine results pages (SERPs).
Considering that 40,000 search queries take place online every second, you can’t afford to lose out on this highly competitive market.