SEO. Achieving Higher Search Rankings & More Visibility.

Professional SEO Services in London

Your website can have all the bells and whistles but what good is it if no one can see or hear them?

What Does SEO Do?

Search Engine Optimisation increases your website’s ranking potential and, as a result, drives more traffic and opportunities for gaining more customers. SEO improves awareness of your brand among searchers who would otherwise choose the same products or services from a competitor’s brand.

Lilo’s SEO experts will help you get your website the recognition it deserves. We take our client’s needs and preferences seriously so each of our Search Engine Optimisation services is fully customisable so you get the best results.

We Offer
Onsite Optimisation, Content Marketing, Link Building, Technical Analysis, SEO Site Audits

SEO Services for higher rankings

“… elevating your business above your competitors in search engine rankings”

Style Isn’t Enough

If your website isn’t seen by search engines, it’s most likely not going to be seen by your potential customers. That’s why having a website with good design can only do so much. To increase its visibility, you need to ensure that there are certain standards that the site upholds. These are guided by search-friendly recommendations that when followed, will be rewarded with higher rankings and visibility.

But if your website doesn’t meet these standards, you could risk being penalized. Lilo’s SEO strategies will ensure that your website avoids this and is always within the recommended search standards provided by Google. These techniques will guarantee a better position on search engine results pages (SERPs).

Custom SEO Services

For a website that pulls in the crowds – and the clicks – you need an SEO company that understands your goals, as well as the principles of successful SEO services. Your business is unique, and there’s no such thing as a “one size fits all” approach.

As an SEO agency, we analyse your website, industry and goals to create a bespoke solution – whether you need local SEO to attract your local community, eCommerce SEO to push your products, or a mobile SEO strategy to grow your mobile site traffic.

Custom SEO Services

“… your business is unique, and there’s no such thing as a “one size fits all” approach to SEO.”

Optimising as a Team

They say SEO is all about your website content – which does play its part – but it’s really about everything. SEO includes:

  • A website that not only looks good, but is also functional and has fast performance. Users should be able to navigate it easily so they can be converted easily.
  • Well-written content that features carefully-selected keywords.
  • Good Content marketing that will build trust amongst your readers and display your expertise in the industry.
  • Link-building by linking to your content on external sites with high-authority

All these methods form part of a successful search engine optimisation strategy, for which we utilise our SEO experts, marketing experts, web designers and web developers.

Measurable Results

Measuring and evaluating each step in your Search Engine Optimisation strategy is easy so you can see where it’s succeeding and what needs to be improved upon.  In other words, you can see exactly what you’re getting from your investment in an SEO company.

Tracking these results also allows you to tweak and adapt your marketing strategy as needed – keeping you a step ahead of the competition.

 

Full-Service SEO Agency

With a good strategy, SEO can improve your website within 4-6 months. It’s the foundation for success so you can attract organic traffic immediately. We offer full services which combine Google AdWords and targeted social media marketing campaigns which will increase your online presence and website leads.

Lilo SEO Company London

With a stronger online presence and higher search engine rankings, you can build a relationship with your customers and guarantee that they’ll come back to you each and every time. Search engine optimisation is more than just a business buzzword – it’s the difference between your company’s website shining in the spotlight, or vanishing into obscurity.

Whether you are in need of a completely new strategy or an SEO audit to find out where your website is performing well or needs improvement, contact the Lilo SEO London team to find out how we can make your online presence shine.

FAQ's

Why isn’t my website ranking on Google?

Google takes into account a host of different factors when crawling websites for search rankings. They look for content relevancy in terms of the keyword/search query a searcher is targeting. If your website isn’t optimized for search, its rankings are likely to drop or not perform as well as you would want it to. The best way to get your website to rank higher on Google is through implementing a Search Engine Optimization (SEO) strategy.

How does SEO work?

Google’s search engine algorithms are constantly evolving and because of this, your website needs to be optimized so that it doesn’t get penalized, so to speak. SEO provides clear, deep, engaging and easy-to-find content on your website. This will help you boost your online credibility through higher search engine rankings and elevate your brand’s profile. SEO works by optimizing your visibility online.

Is it worth hiring an SEO expert?

The short answer is, yes. An SEO expert can take off the added stress of keeping up with algorithm updates, emerging trends and best practices. SEO experts can help you implement a good strategy that will increase your chances of your Google rankings improving. They have knowledge and expertise that will drive better results as they know how to fine-tune your strategy to suit your business’s needs.

Why are keywords important for SEO?

Content is a big part of SEO because search engine crawlers parse through content to find relevancy for what people are searching for. The content needs to include targeted keywords that are related to what your users are searching for so keywords are very important. You can think of them as the vital organ of organic SEO techniques, filling the need of what people are searching for and the content you provide them with.

What are the benefits of SEO?

Not only does technical SEO increase your website visibility, but it also has many other benefits too. It can help you improve your website’s User Experience (UX), increase your leads as it’s a primary source and consequently results in higher conversion rates. SEO can also promote better cost management, build brand credibility and gain market share.

How long does it take to see results from my SEO campaign?

SEO is a medium to long-term strategy, meaning you may not always see results immediately. You can expect to see initial improvements within the first few months, but be prepared to wait a little longer for other results. This is because Google is consistently making updates to their algorithm which means that your strategy will need to be adjusted and streamlined accordingly.

What is organic SEO and why do I need it?

Organic SEO focuses on the natural listing of your website on a search engine results page (SERP). This means no paid strategies were used to get your website a higher ranking. Organic SEO can be beneficial because conversions are likely to be higher since users trust organic listings more than paid ones.

How much does an SEO campaign cost?

SEO campaigns can vary according to a business’s needs and their budget. On average you may find that SEO services can cost starting from £1000 per month and upward. The campaign costs will generally cover link audits, sitemaps and indexing, onsite SEO, keyword research and content optimization, link building, outreach, press releases, analytics and monthly reports.

What is the difference between Google Ads and SEO?

Google Ads are paid online advertisements that give businesses the chance to bid on an ad displayed next to searches on their results pages. SEO, on the other hand, refers to organic efforts that will help your website rank higher on a search engine results page. These techniques are influenced by the updates Google rolls out to their search algorithm and is meant to keep search results fair. Google Ads can be used as part of your SEO strategy and can be helpful in generating quick traffic and increasing conversion rates. Using both can give you a comprehensive, well-rounded digital marketing strategy.

What are the important aspects of SEO?

There are 4 pillars of an effective SEO strategy. These include:

Technical SEO- this aspect of SEO is about ensuring that your content can be read and explored by search engine crawlers. It includes making sure that the content has a hierarchy and good structure, fast loading times and is adaptable to mobile designs.

Content- this is an important aspect of SEO because the content on your website is what search engine crawlers will be looking for to rank your site. Content also helps you position yourself as an expert in your industry or field by helping you increase your credibility.

On-site SEO- this helps make sure that each page on your site is optimized so that you can minimize any weaknesses that Google might penalize you for. For example, structured data markup, page titles and meta descriptions.

Off-site SEO- your site needs to have good authority in order for Google to reward it with a good ranking. Off-site SEO improves authority through techniques like external link-building.