UCS is one of the UK’s top logistics and courier services, with over 20 years of experience in the courier and logistics solutions industries. They offer courier solutions to companies involved in the international distribution of produce throughout the world.
UCS required a complete overhaul of their current website. Being an online courier company, they wanted their online presence to communicate their company ethos and not just product information.
Lilo was asked to develop and design a website that would exhibit their company identity and values in a fresh and appealing way.
After successfully redesigning and developing the UCS website, Lilo was tasked with the design and development of UCS’s monthly email newsletter campaign. The client wanted to email a monthly newsletter to current and prospective clients, tweaking it slightly for the two different client groups.
UCS cultivates an environmentally friendly approach and the objective behind the website’s design was to include an environmental theme that would promote the client’s specific product services. We made use of the UCS’s existing image library which helped us to design a brand specific website.
UCS briefed Lilo on the design and development of the email campaign. The design and font of the newsletter had to have an “old newspaper” look and feel. The recipients would be able to link through to different sections of the UCS website via the newsletter.
For their email marketing campaigns, Lilo divided the layout of the newsletter into different topic sections:
Lilo is responsible for distributing the newsletter to approximately 2000 recipients on a monthly basis.