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Increase in organic traffic
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An increase of goal conversions
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Improvement in bounce rate

The Challenge

Over the past decade, Philips has transformed into a focused leader in health technology. The company’s purpose is to enhance people’s health and well-being through meaningful innovation. Their ambitious goal is to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities. This vision drives their continuous efforts to innovate and deliver impactful health technology solutions.

Sector: Technology
Services: Web Design, Development, Production
Technologies: Flash
Location: Netherlands / Global

Philips approached Lilo to design their new microsite, which would feature integrated flash components and promote a new range of products.


The primary objective was to effectively showcase and advertise the benefits and features of Philips’ new digital dictation and transcription devices.


Key requirements included:

  • Branding: Fully retaining and reflecting the Philips brand.
  • User Experience (UX): Enhancing the user journey on their website to facilitate better business lead generation and client engagement.
  • Design: Crafting a unique, bespoke design to showcase Philips’ brand and products.
  • Development: Creating a responsive, modern, and interactive website.
  • SEO: Implementing comprehensive keyword research and strategies to shift from heavy reliance on AdWords to achieving stronger organic SEO results.
  • Hosting: Providing fast, secure hosting solutions with rotating backups and localized hosting options to ensure website reliability and performance.
  • Maintenance: Offering ongoing site support and maintenance to keep the website running smoothly and up-to-date.

The Solution

Through a collaborative exploration phase, our teams decided to reinterpret Philips’s existing corporate identity and typeface.  Project Scope of Works


The microsite functions as an effective online brochure, enabling customers to view the new range of Philips products in an engaging and interactive online visual format.


Resources/Planning

The successful execution of this project involved a diverse and skilled team of professionals, including:

  • Website Designers: Crafted a visually appealing and user-friendly design.
  • Front-End Programmers: Developed the interactive and responsive user interface.
  • Back-End Programmers: Built a robust and scalable back-end infrastructure.
  • Project Managers: Oversaw the project to ensure timely delivery and quality.
  • Quality Assurance Testers: Rigorously tested the website for any issues, ensuring it met the highest standards.
Resources / Planning

  • Website Designers
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers

The Result

The newly developed Philips microsite features an interactive and straightforward UX, allowing customers to easily view the new products available. This carefully crafted design ensures that users can navigate the site with ease, finding the products they are interested in quickly and efficiently.

The seamless integration of interactive elements has transformed the user experience, making the site both engaging and user-friendly. This translates into an increase in site visits and sales, successfully meeting the core requirements of the project.

This project highlights the importance of effective web design in driving business success. The interactive UX features allow customers to explore new products effortlessly, leading to a higher conversion rate. The increase in site visits and sales is a direct result of the strategic design choices made during the development process. By aligning the web design with Philips’ brand identity and customer needs, we have created a platform that not only meets but exceeds expectations.

Overall, the newly developed Philips microsite is a shining example of the impact of exceptional web design. By focusing on creating an interactive and straightforward user experience, we have developed a site that meets the core requirements of the project and delivers tangible results. The increase in site visits and sales, coupled with improved customer engagement and satisfaction, highlights the success of our approach. We are proud of what we have achieved and look forward to seeing how this microsite continues to support Philips’ growth and success.

 

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