Table Of Contents
The Challenge
Founded in November 2005, Nature’s Own Liqueur (Pty) Ltd initially focused on producing mozzarella and butter. Over time, they expanded their expertise to become renowned specialists in the production and distribution of Creamed Liqueur Products. When Nature’s Own approached Lilo, their goal was to design and develop a new website that was not only visually appealing but also user-friendly, effectively promoting their new “Fabulous Five” range of cream liqueurs.
| Sector: | Food and Drink, |
| Services: | Website Design & Web Development |
| Technologies: | PHP / HTML, JavaScript, Flash |
| Location: | South Africa |
Our tried-and-tested process begins with a comprehensive discovery phase, essential for aligning our team with the client’s vision and goals.
Each cream liqueur was given its own identity, paired with a specific animal to highlight its unique flavor and qualities
When Nature’s Own approached Lilo, their goal was to design and develop a new website that was not only visually appealing but also user-friendly. They wanted the website to effectively promote their new and unique “Fabulous Five” range of cream liqueurs.
The Solution
| Our tried-and-tested process begins with a comprehensive discovery phase, which is essential for aligning our team with the client’s vision and goals. For Nature’s Own, we dedicated significant time to thoroughly understanding the company’s unique product line and business objectives.
The result was a bespoke design and website that serves as a dynamic promotional platform for Nature’s Own cream liqueurs. The website was specifically designed to captivate and engage the consumer market. |
Project Scope of Works
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Our UX and design team crafted a sleek and intuitive user experience, starting with the wireframes phase.
| Upon approval, we infused these wireframes with vibrant colors, compelling content, and a distinct personality, resulting in a truly unique design. A standout feature of the website is the flash-based introduction, which evokes the essence of an African sunset.
Each cream liqueur was given its own identity, paired with a specific animal to highlight its unique flavor and qualities, all while reflecting the product range’s African roots through warm, evocative colors. Key features of this project include a VIP login for wholesalers, a user-friendly section for submitting, downloading, and reviewing cocktail recipes, and a news and articles section to keep users informed about the latest company updates and promotions. |
Resources / Planning
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The Result
The final product is a vibrant, easy-to-use website, fully optimized for mobile devices and SEO. This ensures not only a visually appealing user experience but also a significant return on investment through increased visibility and engagement.
The website effectively showcases Nature’s Own creamed liqueurs, making it a valuable asset for the brand and helping to generate interest and sales. The unique design and intuitive features make the website a standout platform in the food and drink sector, enhancing the company’s online presence and customer interaction.