Case Study: Wowcher – WordPress Web Design, UX, E-Commerce

The Challenge

Wowcher is one of the UK and Ireland’s leading daily deal platforms, offering competitive experiences, products, and services to millions of customers across 52 cities. Their bold, vibrant brand has become synonymous with affordable lifestyle choices.

However, their merchant-facing digital presence did not match their scale or ambition. They needed a professional, easy-to-navigate platform designed to attract and convert new business partners.

Challenges included:

• Existing website lacked clarity and structure for merchants
• Brand identity not fully represented online
• Inefficient UX slowing merchant engagement
• Limited tools to capture new enquiries and partnerships
• Tight project timeline for delivery

The goal was clear: create a professional WordPress platform that amplifies Wowcher’s brand and supports merchant growth.

Discovery and Technical Review

Our project began with an in-depth review of Wowcher’s requirements and infrastructure. The objective was to deliver a robust, scalable, and merchant-focused WordPress platform.

• WordPress selected as the CMS for flexibility and ease of management
• Review of merchant user journeys to streamline enquiry flows
• SEO audit to identify visibility opportunities and content gaps
• Wireframes and prototypes tested for mobile-first design and navigation clarity
• Technical framework built to guarantee 99.9% uptime and handle traffic surges

UX and Design Research

The UX team worked closely with Wowcher’s marketing department to create a design system aligned with their energetic brand identity.

• Focus on discoverability and simplified enquiry forms
• Infographics and animations to showcase merchant benefits
• Interactive “revenue generator” tool to engage prospects
• Seamless navigation designed for desktop and mobile users
• Consistent typography, colour palette, and tone of voice across all pages

The result was a user-friendly platform that merchants could trust and navigate with ease.

Marketing & SEO Strategy

A key requirement was ensuring the new site not only engaged users but also drove measurable growth in reach and visibility.

• Keyword strategy targeting “merchant partnerships,” “daily deals UK,” and sector-specific terms
• On-page optimisation of metadata, headings, and structured content
• Technical SEO improvements for speed, schema markup, and mobile optimisation
• Migration of legacy content while preserving SEO equity
• Analytics setup to track enquiries and partnership conversions

This ensured the site would continue to attract and convert new business opportunities long after launch.