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Is your WordPress website starting to feel dated, difficult to navigate or disconnected from your brand?
Lilo provides WordPress website redesign services for London businesses that need a clearer, more modern digital presence. As an experienced WordPress design agency, we improve UX, visual design, mobile experience and content structure while keeping your business goals at the centre of the project.
If your website no longer reflects your brand or feels noticeably dated compared with competitors, it can affect trust and credibility.
A redesign gives you the opportunity to modernise the visual identity while creating a more consistent experience across the site.
If pages are difficult to navigate, read or use on smaller screens, visitors are more likely to leave.
We take a mobile-first approach to redesign projects, creating layouts that work naturally across desktop, tablet and mobile. For more detail, explore our responsive WordPress theme design service.
Complex layouts, oversized media and outdated design choices can contribute to a poor experience.
During a redesign, we simplify unnecessary elements and make performance-aware design decisions so pages remain clear and efficient.
If visitors are arriving but not exploring your services or taking action, the problem may be the page structure, navigation or calls to action.
A redesign allows us to rethink user journeys and make important information easier to find.
If your existing page layouts make it difficult to publish new services, case studies or campaigns, your website may no longer support the way your business operates.
A redesign can introduce more flexible page structures and reusable content components.
Poor site architecture, confusing navigation and weak content hierarchy can make SEO more difficult.
Our redesign process considers page structure, headings and internal linking from the outset. Our SEO-friendly WordPress design service covers this approach in more detail.
Your business may have evolved while your website stayed the same.
A redesign helps bring your visual identity, messaging and website experience back into alignment with where your organisation is today.
If several of these issues sound familiar, it may be time to rethink your WordPress website.
An outdated website can make it harder for customers to understand your business, trust your brand or take the next step. Our WordPress redesign services help you improve the parts that matter most, from navigation and page layouts to mobile usability, content presentation and calls to action.
Whether your website needs a focused visual refresh or a more substantial rethink, we can help you create an experience that feels clearer, more current and better aligned with your goals.
Comprehensive Audit
We start by reviewing your existing website to understand what is working, what is causing friction and where there are opportunities to improve. We consider areas such as navigation, page structure, content hierarchy, mobile experience and conversion paths.
Strategic Planning
We define the goals of the redesign and decide which elements should be retained, improved or replaced. This gives the project a clear direction before visual design begins.
Creative Design
Our designers create custom page designs that reflect your current brand and communicate clearly with your target audience. Where a completely new visual system is required, our custom WordPress theme design service provides a fully bespoke approach.
Design Handover
Once the new designs are approved, they are prepared for implementation by the development team. We remain involved to make sure the finished website reflects the agreed layouts, responsive behaviour and design system.
Content Review
Existing content can be retained, reorganised or refreshed depending on the goals of the redesign. We also consider headings, internal linking and page structure so important content remains easy for users and search engines to understand.
Testing and Launch Review
Before launch, the redesigned website is reviewed across desktop, tablet and mobile to make sure the approved design works consistently and important user journeys remain clear.
Most redesign projects take around 4–8 weeks, although the timeframe depends on the number of pages, design complexity, content requirements and feedback process. We provide a clear schedule once the scope has been agreed.
A redesign should be planned carefully to protect existing SEO value. We consider page structure, important content, internal links and existing URLs throughout the project, working with SEO specialists where required.
Yes. We can redesign the website while retaining existing content where it remains useful. However, we may recommend reorganising or updating certain sections if doing so would improve clarity, user experience or conversions. We can refresh your design while keeping your existing content intact, though we often recommend content updates to maximise the redesign’s impact.
We use a mobile-first approach and consider how navigation, content, forms, calls to action and visual elements should adapt across different screen sizes.
No. Your current website can remain available while the redesigned version is prepared separately. The new website replaces it once the project is ready to launch. Your current site remains live until we’re ready to launch the redesigned version, minimising downtime.
Yes. A redesign is often a good opportunity to introduce new services, landing pages or content types. If the project requires custom functionality or complex technical changes, these can be scoped separately with our WordPress development team.
