Client

Winmark Global

Sector

Executive networking and leadership development

Target Type

B2B

Demographic

Senior executives & leaders, Mid-to-large business leaders

Lead Time

16 weeks

Website Goal

Redesign the public website to
improve usability and rebuild the private
membership portal

Services

ASP.Net Core, Vite React UI, Salesforce CRM, Sendgrid Integration, Custom WordPress Design

The Challenge

Winmark Global is a C-suite network built on trust, insight, and high-value conversations. Their digital presence needed to reflect that level. We partnered with them to deliver a full website redesign, improve UX/UI, and rebuild their membership platform using ASP.NET Core, creating a smoother experience for both prospective and existing members.

The existing website wasn’t broken—but it wasn’t helping either.

Users had to work too hard to understand what Winmark offers.
Key journeys weren’t obvious, and important content was buried.
There was no clear sense of direction, no strong user funneling.
The membership portal was built on WordPress using BuddyBoss. It did the job, but only just. It lacked flexibility, felt slow at times, and wasn’t designed for the level of interaction Winmark needed.

In simple terms:
The brand felt premium. The digital experience didn’t.

Discovery and Technical Review

We weren’t just redesigning a website. We were fixing how people move through it. Not everything needed redesigning—just everything that got in the way. We mapped real user journeys. Where do people land? What do they need to see first? What action should feel obvious?

Our goals were straightforward:

Deliver a proper website redesign that reflects Winmark’s authority
Improve UX/UI so users don’t have to think twice about where to go next
Strengthen user funneling—from landing to enquiry or membership
Replace the limitations of WordPress-based membership with something purpose-built
Build a scalable, future-proof platform using ASP.Net Core

Our Approach

We started by challenging everything. Not in a dramatic way—just asking simple questions:

“Do users actually need this here?”
“Is this helping them move forward, or slowing them down?”

We reduced noise. Tightened messaging. Gave each page a clear job. Think less “brochure”, more “guided journey”. We wanted to make the whole experience feel effortless. The kind where users don’t think—they just move.

So we split the project into two clear tracks:

Rebuild the public website for clarity, speed, and direction
Create a proper membership platform from the ground up

The Solution

Website Redesign & UX/UI Improvements: We delivered a full website redesign using a custom WordPress build:

Clean, modern UI aligned with Winmark’s brand
Minimal plugin usage to improve speed and stability
Restructured content to support clearer user funneling
Stronger, more intentional CTAs across key pages

ASP.Net Core Membership Platform: We rebuilt the membership portal from the ground up:

Frontend: React (Vite) Backend: ASP.Net Core minimal APIs Database: MSSQL Server

This gave Winmark a fast, scalable platform built specifically around how their network operates.

Real-Time Messaging & Integrations powered by SignalR
Email fallback via SendGrid
Full bidirectional integration with Salesforce CRM

Membership data, permissions, events, and subscriptions sync seamlessly—reducing manual work and keeping everything aligned.

The Results

The new platform delivered measurable improvements across visibility, usability, and conversions:

+85

Session Duration

+90

Key CTA Interactions

+80

Faster Page Load

+20

Client enquiries

Positive feedback

The biggest shift? Everything now feels intentional. When users don’t have to think about where to go next, they move forward.

Conclusion

This project wasn’t about adding more; it was about making things work properly.

The website redesign improved clarity.
The UX/UI changes made navigation feel effortless.
The ASP.NET Core platform gave Winmark room to grow without limitations.
And stronger user funneling turned passive visitors into active users.

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