+0%
Increase in organic traffic
+0%
An increase of goal conversions
+0%
Increase in direct traffic
I loved working with this team on my WordPress site. They were quick to respond and got my vision right away. Being in London made things easy. The site turned out great. Super happy with the results!
- Whitney
Table Of Contents
The Challenge
Wilby Jones exists to provide financial support for innovative businesses, making their clients’ ideas go further. This is achieved through a new relationship based on unique user experience (UX) and design, complemented by a comprehensive WordPress solution. This case study explores the strategic efforts undertaken to enhance Wilby Jones’ digital footprint, drive lead generation, and improve client engagement.
Established in 2019, Wilby Jones stands as a leading tax and funding consultancy in the UK. They have assisted hundreds of clients, from startups to established public companies, in claiming government tax incentives and accessing grant programs. Over time, Wilby Jones has gained a reputation as a trusted innovation partner. Their suite of R&D services has expanded to include tax credits, grant funding, patent box, and management accounting, enabling them to meet the needs of clients at all stages of their business journey from inception to exit.
Despite their success, Wilby Jones faced several challenges:
- Branding: The company needed consistent and focused branding.
- UX: Improving the user journey on the site was critical for business lead generation.
- Design: A unique and bespoke design was necessary to best reflect Wilby Jones’ offerings.
- Development: A responsive, modern, and interactive website was needed.
- SEO: Appropriate keywords and research were required to leverage AdWords into organic SEO.
- Hosting: A need for fast, secure, rotating backups, and localized hosting.
- Maintenance: Ongoing site support and maintenance were essential.
| Sector: | Software/Technology |
| Target Audience: | Start Ups and established companies |
| Services: | Tax and funding consultancy |
| Technologies: | WordPress, PHP, HTML/CSS, JavaScript/jQuery |
| Location: | United Kingdom |
The Solution
| After analysing competitor websites and applying for our own R&D grants, we felt confident in our understanding of the opportunity. We focused on the following key areas:
Branding User-Centric and Lead Gen Focused Site Design |
Project Scope of Works
|
Throughout the build process, constant touchpoints were provided to showcase the site. Upon final approval, the site was deployed.
| Site Mapping and Wireframing Initial consultation involved specifications, site mapping, and wireframing. These processes coordinated findings and UX design skills with business objectives. An iterative feedback and revision approach led to a final wireframe, prioritizing relevant content and messaging. Custom Development Constant Touchpoints |
Resources / Planning
|
The Result
The result is a striking and modern website implemented on a scalable WordPress backend. This transformation allows Wilby Jones’ marketing team to operate independently regarding SEO and site updates. The new website enhances the company’s ability to engage clients, generate leads, and maintain a strong digital presence, ensuring long-term business growth and success.
