Professional UX Design Services London
At Lilo, we understand the importance of creating products that resonate with your audience and meet your organizational goals. Whether you’re redesigning an existing product or starting from scratch, our team guides you through the entire design process—from research and analysis to prototyping and testing. We deliver refined UI designs and comprehensive style guides that are ready for implementation.

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Our End-to-End Approach to UX/UI Design

At Lilo, our UX/UI design philosophy transcends simple visual appeal. We focus on user-centered design principles, seamlessly integrating our creative skills with your business objectives. This ensures every aspect of your product enhances your success and connects meaningfully with your target audience.

From the first wireframe to the final polished interface, we are dedicated to achieving the highest quality standards. Our aim is to create a digital experience where users can navigate effortlessly and enjoyably through your platform.

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Our UX Process

Our process begins with understanding your organization and product. We learn about your business objectives, technical requirements, and target audiences through thorough research involving your stakeholders and users.

These insights guide our design decisions. Your team is involved at every stage, contributing and reviewing outcomes through regular presentations. Our analysis and recommendations, based on robust research methods, validate outcomes such as personas, task flows, and Information Architecture (IA) designs. This groundwork supports wireframing and prototyping, which are iteratively tested with users to refine the final UI designs and style guides.

Discover and Navigate with Ease

Effective Information Architecture (IA) is crucial for answering user questions like “Where can I find specific information about your services?” or “How do I navigate to the sign-up page?” IA focuses on organizing information, structuring websites and mobile apps, and helping users find and process the information they need. A well-designed IA ensures users spend less time searching and more time engaging with your content.

Managing Complex Content
Large-scale site builds can present challenges, requiring innovative solutions to transform complex content into clear, user-friendly journeys. A well-considered IA organizes your content logically and prioritizes key information, making it easy for visitors to find what they’re looking for. This collaborative process combines your content expertise with our problem-solving skills, best achieved during dedicated UX sessions.

Wordpress Website development

Our team of expert developers build WordPress websites that are fast and easy to use.

Wordpress specialists

We are specialists at what we do. Lilo has the skills to advise and guide you through the journey of building your website.

Wordpress Performance optimisation

We have the skills to diagnose and fix performance issues on WordPress websites. We have extensive experience with server, plugin and Core Web Vital optimisations.

During UX sessions, we engage in various activities, including:

  • Card Sorting: Organizing information using cards and post-its to reveal patterns and user mental models.
  • User Persona Mapping: Identifying user personas and mapping their information needs, preferences, and behaviors.
  • Task Analysis: Analyzing user tasks, goals, and workflows to understand how information and navigation should be structured.
  • Journey Mapping: Mapping the user’s journey through the website or application to identify pain points, information gaps, and opportunities.
  • Whiteboard Sketching (Scamps): Visualizing and testing different IA concepts and navigation pathways.
  • Content Auditing: Assessing existing content to determine what to keep, change, or eliminate.

Deliverables & Outputs

Our deliverables provide a clear roadmap for design and development, ensuring a cohesive and user-friendly IA that supports your website or application goals:

  • Sitemap: Visual representation of the website’s information hierarchy, showing relationships between sections, pages, and content.
  • Navigation Design: Main navigation structure, including menus, submenus, and navigation patterns.
  • Taxonomy: Organization and categorization of your content, including categories, labels, and metadata definitions.
  • Wireframes (or Prototypes): Low-fidelity representations of key pages, showcasing proposed layout, content organization, and navigation elements.
  • Personas: Profiles of typical users, detailing their goals, needs, and behaviors to inform design decisions.
  • Content Audit: Assessment of existing content for relevance and quality.
  • Search Options: Recommendations for search functionality, including filters, facets, and advanced search options.

Working Together
Our UX Architecture service is designed to enhance user interactions and engagement. From thoughtful information architecture to user-centric design, we focus on creating digital environments that are intuitive and user-friendly. Collaborate with us to elevate your user experience.


What is UX design and why is it important for my business?

UX design, or User Experience design, focuses on enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

It’s crucial for your business because it ensures that your digital products are intuitive and user-friendly, leading to increased customer satisfaction, loyalty, and conversions.

How does the UX design process work?

The UX design process typically involves several stages: research and discovery, wireframing, prototyping, user testing, and final implementation.

We start by understanding your users’ needs and your business goals, then create wireframes and prototypes to visualize the design.

After thorough testing and feedback, we refine the design to ensure it provides an optimal user experience.

How long does it take to complete a UX design project?

The timeline for a UX design project can vary depending on the scope and complexity of the project. A simple project might take a few weeks, while more complex projects could take several months. During our initial consultation, we can provide a more accurate timeline based on your specific needs and requirements.

What deliverables can I expect from a UX design project?

Deliverables from a UX design project typically include user research reports, user personas, wireframes, interactive prototypes, usability testing results, and the final UI design.

These deliverables provide a comprehensive guide to the design and functionality of your digital product, ensuring all stakeholders are aligned and the development process is streamlined.

How do you ensure that the UX design aligns with my business goals?

We begin by conducting thorough research to understand your business objectives, target audience, and industry landscape. Throughout the design process, we maintain close communication with you to ensure our design decisions align with your goals. By continuously iterating and incorporating feedback, we ensure the final product meets both user needs and business objectives.

Can you redesign my existing website or app to improve its UX?

Yes, we can help redesign your existing website or app to enhance its user experience. We start by conducting a UX audit to identify areas for improvement.

Based on our findings, we create a detailed redesign plan that focuses on addressing pain points, improving usability, and aligning the design with current UX best practices.