Uniware

Complete, integrated EPoS solution for multi-site establishments, a new relationship based on innovation, unique design and WordPress solution.

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The Challenge

Uniware offers point-of-sale payment software solution that guarantees fast and precise transactions, seamless integrations while being adaptable to their client’s specific requirements. Uniware’s website was outdated, and they approached us for a complete rethink of their UX, design and website position.
The challenge, which we gladly accepted, was to drive new business enquiries (B2B) by focusing on organic growth and using content to drive more traffic to the site to encrease enquiries to their new business sales team. The real challenge was to keep the site simple with enough information for site users to trust that Uniware have what they want and with easy ways to to contact.

Sector: Software/ technology
Target Audience: Catering establishments that need to analyse point of sale data – Multi-site
Services: Point of sale/ Mobile Solution/ Operational Management
Technologies: WordPress , PHP, HTML / CSS, JavaScript / jQuery
Location: UK

The Solution

The project was based around a full rethink of the current’s site performance, in terms of UX and SEO. As with all of our projects, we started with a full review and specifications phase. This meant various and regular meetings with the Uniware marketing team, to fully understand their offering, target audience and goals. It also meant a lot of time and attention analysing Uniware’s competition, to make sure that the new site would be based on an innovative structure. Based on both the UX and functional requirements, we decided on a WordPress solution, with a unique design of course. WordPress is perfect for this type of project, as it enables full control over the site content and SEO, a must and a dream for any marketing team.WordPress also delivers fast performing websites, always a good thing with your users and Google itself.

Project Scope of work

WordPress Development
Custom Design
UX
Search Engine Optimisation (SEO)

Resources / Planning
Website Designers
Front-End Programmers
Back-End Programmers
Project Managers
Quality Assurance Testers
The result
The result is an innovative, sleek and professional UX and design, implemented on top of a highly performing WordPress platform.
The site was launched recently and the benefits can already be seen through higher number of site visits and enquiries.
As proven time and time again, the secret of a positive result when it comes to website design and development is synergy between our client and our teams. It is all about collaboration and understanding each other. Uniware, thanks to their outstanding marketing team, have an impressive knowledge of their client’s needs and behaviours, combined with our expertise in UX, design and development, we were able to create an impressive design and ultimately as strong marketing tool.

Other Features
CMS
Chat Bot
SSL
Ability to add PPC campaign landing page
CTA phone / email / support logging forms / new enquiry form / Prospect newsletter sign up/ link to Sales force
video content / podcast content
Tracking / reporting – GA4 set up
Integration of WordPress blog
Cookie permissions
Gated information