+0%
Increase in organic traffic
+0%
An increase in the number of leads
+0%
Increase in direct traffic
WordPress is a game-changer for anyone serious about their online presence. It’s user-friendly, incredibly customizable, and packed with features that make building and managing a website a breeze. If you want a platform that grows with your business, WordPress is the way to go!
- Allen
Table Of Contents
The Challenge
Uniware offers a point-of-sale payment software solution that guarantees fast and precise transactions, and seamless integrations while being adaptable to their client’s specific requirements.
| Sector: | Software/ technology |
| Target Audience: | Catering establishments that need to analyse point of sale data – Multi-site |
| Services: | Point of sale/ Mobile Solution/ Operational Management |
| Technologies: | WordPress Web Design, PHP, HTML / CSS, JavaScript / jQuery |
| Location: | UK |
Uniware’s website was outdated, and they approached us for a complete rethink of their UX, design, and website position. The challenge, which we gladly accepted, was to drive new business inquiries (B2B) by focusing on organic growth and using content to drive more traffic to the site to increase inquiries to their new business sales team. The real challenge was to keep the site simple with enough information for site users to trust that Uniware has what they want and easy ways to contact them.
The Solution
| The project was based on a full rethink of the current site performance, in terms of UX and SEO. As with all of our projects, we started with a full review and specifications phase.
This meant various and regular meetings with the Uniware marketing team, to fully understand their offering, target audience, and goals. It also meant a lot of time and attention analyzing Uniware’s competition, to make sure that the new site would be based on an innovative structure. |
Project Scope of Works
|
Based on both the UX and functional requirements, we decided on a WordPress solution, with a unique design of course.
| WordPress is perfect for this type of project, as it enables full control over the site content and SEO, a must and a dream for any marketing team. WordPress also delivers fast-performing websites, which is always a good thing with your users and Google itself. | Resources / Planning
|
The Result
The result is an innovative, sleek and professional UX and design, implemented on top of a highly performing WordPress platform. The site was launched recently and the benefits can already be seen through higher number of site visits and enquiries.
As proven time and time again, the secret of a positive result when it comes to website design and development is synergy between our client and our teams. It is all about collaboration and understanding each other.
Uniware, thanks to their outstanding marketing team, have an impressive knowledge of their client’s needs and behaviours, combined with our expertise in UX, design and development, we were able to create an impressive design and ultimately a strong marketing tool.
