Client

TAG Fine Arts

Sector

E-commerce, Luxury Retail

Target Type

B2C & B2B

Demographic

Interior Designers, Homeowners, Global Stockists

Lead Time

32 Weeks

Website Goal

Improve user experience, increase conversions, streamline product management, boost SEO

Services

UX/UI Design, Magento 2 Development, SEO Strategy, Content Migration, Third-Party Integrations, WordPress Blog Integration, Multilingual Functionality

The Challenge

TAG Fine Arts, a contemporary art dealer and publisher, had built a strong reputation since 2006 through exhibitions, publishing, and collaborations with museums worldwide. But their digital infrastructure wasn’t keeping up.

Website built on outdated Magento 1.9, no longer supported
User experience was clunky and transactions weren’t seamless
Blog integration with WordPress was limited and hard to manage
Product filtering and navigation options were restrictive
Minimal SEO visibility and declining search rankings

The objective was clear: deliver a scalable, future-proof eCommerce platform that reflected TAG’s prestige and supported global growth.

Discovery and Technical Review

Our project began with workshops at TAG’s Islington gallery to define goals and uncover technical needs.

Review of Magento 1.9 limitations and risks
Technical audit of WordPress blog integration
SEO audit to identify keyword opportunities and ranking gaps
Wireframes to streamline the customer journey
Prototypes tested for performance, responsiveness, and ease of use

The result was a roadmap to migrate TAG Fine Arts onto a Magento 2 Headless solution while retaining WordPress flexibility.

UX and Design Research

Our design team focused on building an online experience that matched TAG’s reputation in the art world.

User journeys designed to make product discovery effortless
Mobile-first design system ensuring performance on all devices
Consistent typography, colour palette, and imagery to unify brand identity
Intuitive product filters and wishlist functionality to drive engagement
Multilingual layouts (English & French) to support global reach

Marketing & SEO Strategy

A strong SEO framework was essential to grow TAG’s online presence and attract both B2B and B2C audiences.

Keyword research targeting “contemporary art dealer,” “fine art prints,” and niche industry terms
On-page optimisation: metadata, headers, and content rewritten for relevance
Technical SEO improvements: faster load speeds, structured data markup, mobile optimisation
Content migration with redirects to preserve rankings and traffic
Integration with Mailchimp for newsletter growth and customer retention

The Solution

We delivered a bespoke Magento 2 Headless eCommerce platform, seamlessly integrated with WordPress and tailored to TAG’s operational needs.

Scalable CMS
Easy to manage, enabling quick content updates and product management.
Mobile-first design
Fully responsive layouts tested across devices.
Advanced product features
Custom filters, multiple wishlists, and geolocation-based free shipping.
WordPress blog integration
Maintained flexibility and customisation for content marketing.
Third-party integrations
Payment gateways, stockist maps, and Mailchimp newsletter workflows.
SEO-optimised framework
Enhanced site structure, schema markup, and fast performance.

The Results

The redesigned platform delivered measurable improvements in visibility, engagement, and sales.

+75

Organic traffic

+60

Sales conversions

+55

Newsletter sign-ups

Faster page loads and smoother transactions
Positive client feedback on usability and design

TAG Fine Arts now has a scalable eCommerce solution that reflects their brand prestige while supporting future growth.

Scope

UX & UI Design
Magento 2 Development
WordPress Integration
SEO Strategy & Content Migration
Third-Party Integrations
Multilingual Functionality

Resources

1 × Lead Designer
1 × UX Designer
1 × Magento Developer
1 × SEO Specialist
1 × QA Tester
1 × Project Manager

Conclusion

With a Headless Magento 2 platform, streamlined UX, and SEO-driven design, TAG Fine Arts transformed its digital presence into a powerful sales channel. The result is a future-proof website that delivers smooth transactions, global reach, and long-term growth.

Case Study: TAG Fine Arts – Magento 2 eCommerce, UX/UI, SEO, Luxury Retail