School Disco

School Disco Email Template Design & Email Marketing

The Challenge

School Disco is an exciting, successful, and fun nightclub located in the heart of London. This vibrant venue has carved out a niche for itself in the city’s dynamic entertainment scene.

Sector:	Entertainment,
Services:	Email Template Design, Production, Creative Direction, Email Distribution
Technologies:	HTML / CSS
Location:	UK

The goal was to create buzz and ensure high attendance for the event.

Lilo had previously collaborated with School Disco on various Email marketing projects. This time, School Disco approached Lilo with a request for an Emarketing campaign aimed at promoting an upcoming event at the iconic Café de Paris in Leicester Square.

The Solution

Lilo designed an email marketing campaign that seamlessly incorporated the unique look and feel of the School Disco brand. The campaign involved sending between 50,000 and 100,000 emails to School Disco subscribers via a robust mass mailing system.

Project Scope of Works

Template Design
Bespoke UX Design
Web Design and Development
Search Engine Optimization (SEO)

The email list was a combination of School Disco’s online subscribers and customers who had shown interest in the online store and upcoming events.

The emails were crafted to be straightforward and engaging, giving recipients the option to unsubscribe or visit the live website for more information. This approach ensured that the messaging was direct and relevant to the audience.

Resources/Planning

To execute the campaign successfully, Lilo dedicated resources to custom designing the emails, ensuring they were visually appealing and on-brand.

The team focused on creating a user-friendly experience, leveraging SEO techniques to enhance the visibility of the event, and implementing a robust mass mailing system to manage the large volume of emails.

Resources / Planning

Website Designers
Front-End Programmers
Back-End Programmers
Project Managers
Quality Assurance Testers

The Result

The email marketing campaign effectively captured the essence of the School Disco brand, resonating with its distinctive audience. The clear and compelling design of the emails, combined with targeted messaging, helped generate significant interest in the event.

The campaign not only boosted attendance but also reinforced the strong connection between School Disco and its loyal customer base.