Phillips Hartman Group

Phillips Hartman Group – Personal Finance Management

The Challenge

Phillips Hartman offers world-class expertise in personal finance management. Their main objective is to provide the help and guidance their clients need to realise their financial goals.
Sector: Personal Finance
Target Audience: B2C & B2B
Services Web Design, Web Development, WordPress
Technologies: WordPress CMS, PHP, HTML / CSS, JavaScript / jQuery
Location: Russia

The group headquarter is based in Moscow and forms part of the world’s largest network of independent advisers.

They approached us for the design and development of their new website, the main goal was to create a professional and established web presence for their group.

They take pride in providing the best possible ongoing personal investment advice to its clients all over the world.

The Solution

The original Phillips Hartman website was a custom build, but the decision was made to move it to the WordPress CMS in order to simplify the management of the content- text, images and other assets.

Although the website had gone through a recent re-design, Phillips Hartman team wanted to expand upon their site content, showcase more of their services, and also offer more ways for clients to interact with the website elements.

The single services landing page was expanded into several different pages, with the client planning to utilise the space to expand the information on each individual service

To always have contact details visible to users, the main menu was fixed in place, and a “Request a call back” tab was added

As with all of our web design and development projects, the site is responsive and SEO-friendly.

Project Scope of Works

UX
Web Design
WordPress Development
SEO

Resources / Planning

Graphic Web Designers
UX Specialist
SEO Specialists
Front-End Programmers
Back-End Programmers
Project Managers
Quality Assurance Testers

The Result

The success of the project is based on the professional design of the site, an intuitive user experience and scalable web development platform, all set to support a SEO strategy. This was achieved thanks to a positive working relationship with The Philips Hartman group and our years of experience within the finance industry.

+103% Increase in organic traffic
+92% Increase in direct traffic
+97% Improvement in bounce rate