Our Work

Cycleloco / Conceptualise a corporate identity

Our Work

Project Description

Lilo was asked to design and conceptualise a corporate identity for an exciting new community focussed website called Cycleloco. The client wanted a complete branding solution that included a logo and CMS-driven website design. The website will act as an online biking directory, providing users with everything they need to know about cycling and bikes.

Website Functionality and Design

Design: Logo

To kick-start the creative process for the design of the logo, we made a few rough pencil sketches on paper. Our objective was to define a simple yet recognizable shape/symbol for the new logo. Using the bike as inspiration, we incorporated a simple, pictorial shape into the actual typeface of logo design.

After determining a basic, pictorial shape with a strong conceptual look and feel, we selected an appropriate typeface, “Gotham Rounded Bold” to complement it. The typeface is bold but at the same time smooth and rounded.

Design: Website

Once we had the logo we could move on to the second phase of the design process which entailed designing a community-based website. The client wanted their website to be contemporary, bright, playful, vibrant and professional. Lilo design and developed a CMS-driven website that exhibits interesting and dynamic features such as a blog, forum and supplier advertisements.


Creative Direction
CMS Website Design


Microsoft C#.net Framework 2.0
Microsoft SQL Server 2005
Microsoft AJAX.net


12 Stukeley Street

T: +44(0) 207 631 3366
F: +44(0) 207 692 2646

Reg UK: 05806347
VAT Reg No: 912 5835 27

Cape Town

502 Buitenkloof Studios
8 Kloof Street, Gardens
Cape Town, 8001

T. + 27 21 424 2797
T. + 27 21 424 2829



Unit 2, Crossways Shopping Centre
Cnr Rokeby Road and Bagot Road
WA 6008

T: +61 (0) 42 777 0294


more info please email us at or call us on +44 (0) 207 631 3366

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