Uniquely Health is a health solution provider, dedicated to making their clients feel and stay healthier for longer. They deliver personalised health plans that are data-driven, holistic and focused on prevention by working with specialists and deploying innovative analyses.
By combining clients’ genetics, regular blood work analysis, data from wearable devices and nutritional information – they build a truly all-around picture of your health.
Uniquely Health’s Requirements
Uniquely Health provided us with a comprehensive brief prior to starting the project, from which we produced initial wireframes of all the key functional areas of the site along with platform modules and other additional functionalities.
A clean design was needed that could showcase their action points clearly, and that provided a web experience that conveyed their company’s messaging effectively. Another requirement was that the site should comply with the brand’s core guidelines: premium, health, trust, innovative and luxury.
They requested for a user-friendly CMS to be in place in order for them to easily manage the site’s content, such as products, videos and images.
A form booking system was also needed for various user account functions, such as account creation and management. Moreover, the client wanted the site to have e-commerce capabilities, be scalable and mobile friendly with secure GDPR guidelines, and with various tracking features added.
Web Design, Web Development, WordPress
What We Did
Uniquely Health’s service offering on how they can impact their clients positively was conveyed efficiently through the design. A clear font was used for the site, which also played a part in addressing the client’s action points eminently (with a well-integrated type form). The overall design focused on using a light colour palette to promote the feeling of health and wellness throughout.
WordPress was chosen as the best platform to develop the new site on, as it allows easy content management as well as a faster development cycle.
Form functionalities were implemented to help manage user accounts, appointment bookings and more. These were also used to generate interstitials to prompt newsletter sign-ups and display other offers.
Other new site features included:
- A dedicated blog section to share useful research and guides
- Allowing healthcare providers and end-users to create multiple accounts
- Bespoke payment URLs for each individual
- Zoom video call integration
- Trigger automatic actions after specific events
- Offer multi-currency options
- Compatibility with all major browsers
- A fixed navigation menu
- Google crawlability features such as an XML sitemap
- Tracking functions such as Google Tag Manager, Google Analytics, LinkedIn Analytics, Facebook etc.
Throughout the entire project, our team was constantly in contact with the client to update them on our progress.
Whatever your Digital or Design needs, we’d love to hear from you. We offer free quotes and always welcome the opportunity to work on interesting and challenging projects, both big and small. We’re friendly, open and most importantly, Human; so why not take a minute and say hello?