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An increase of goal conversions

The Challenge

Tiny Transporters was a new online venture, a family business born from the love of toys, with a focus on selling transport-based playthings – whether they navigate on land, sea, in air (or even space).

Sector:Retail
Target Audience:B2C & B2B
Services:Magento, Web Design, E-Commerce
Technologies:Magento, PHP, HTML / CSS, JavaScript / jQuery
Location:United Kingdom

From cars, boats, helicopters, airplanes, rocket ships and more – Boys and Girls, choose your mode and captain your ride!


Tiny Transporters approached us to create their brand and build an SEO-friendly ecommerce solution.


After careful consideration, assessing requirements and looking at the size of the inventory (with much more to come), we recommended Magento as the best platform to scale for future growth.

The Solution

Tiny Transporters founder met us at our offices to work on a logo and branding for his family’s new ventures. Selling toys, the brand had to be playful, colourful and enticing. We all brainstormed ideas, running them passed our kids for ideas and to ensure the result was appealing to them. Our designers created a little train animation to sit in the footer of the site, adding playfulness to the site.Project Scope of Works

  • Magento Development
  • eCommerce Development
  • UX
  • Search Engine Optimisation
  • Website Design

Once the branding was in place, we worked on the usability of the site. Again, it had to be as playful and intuitive as possible, in order to engage young audiences.


A custom Magento theme was built for Tiny Transporters, based on our fun and colourful design templates to fit the project.

A unique feature that was required was the fuel tank system – which parents can use to buy fuel points for their children to help make a site purchase. Fuel points accumulate (whether it’s pocket money or a reward), and can be redeemed at checkout (by the parent(s)).

A custom sliding price filter was also added to improve site usability, with the large range of products on offer.

We also assisted with the setup of social media accounts (Facebook, Twitter and Instagram).

Resources / Planning

  • Website Designers
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers
tiny transporters

The Result

We are all very pleased with the result as we created a fun, and playful brand and ecommerce site. The brand and site’s successes is based on our collaborative work with Tiny Transporters as well as our creative- branding and design- and technical- Magento and bespoke development– and of course UX and SEO skills.

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