TAG Fine Arts is a contemporary art dealer and publisher based on Upper Street, Islington. Since launching in 2006, they have represented emerging and established contemporary artists through a programme of exhibitions, commissions, major publishing projects, and collaborations with museums and non-commercial institutions.
TAG was in need of a website revamp and upgrade, running on the older (and no longer supported) Magento 1.9 ecommerce platform – with a WordPress blog. Lilo met with the management of TAG to discuss all their needs, and we recommended an upgrade to the latest version of Magento 2 while keeping the blog on WordPress.
Web Design, Web Development, Magento, Ecommerce
A migration from Magento 1.9 to Magento 2 was initiated. TAG wanted to keep the original look and feel of their website, with minor design tweaks to improve the overall atmosphere and usability.
An SEO-friendly setup was also initiated. With the shift to a new setup, time was taken to clean up obsolete content, with relevant redirects ensuring that all old links still work.
— Custom stock functionality
— The ability to create multiple wishlists on one account
— Automatic free shipping for UK residents, based on geo-location functionality
— Mailchimp integration to help grow their newsletter userbase
— Integration of WordPress blog