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Simply Removals

Creative Direction, Web Design, Online Branding, CRM

A complete brand-refresh for a specialist UK removal service

About the client

Simply Removal is a UK-based removal company, that offers clients specialist removal services in and around the UK. The client asked Lilo to give the existing Simply Removal website a complete design overhaul.

For the re-design of the website, Lilo had the task of conceptualizing and implementing a series of corporate character illustrations. The illustrations would serve the purpose of engaging the user, leading them through the quoting process and showing them Simply Removals’ processes and benefits.

About the project

The client provided us with the basic creative brief, which we presented to our illustrator. We used an illustrator whose style and skill suited this specific project. After presenting the client with a series of scamps, we proceeded with the final illustrations.

Lilo based the website’s new look and feel around the “action-hero” theme of the illustrations. Bright blues and yellows were used to complement the Simply Removals brand. A main character was illustrated for both online advertising and vehicle signage purposes.

Lilo provided the client with a vibrant new website design that includes a series of exceptional character illustrations.


HTML / CSS, JavaScript, sIFR, Illustrator, Fireworks

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