Shameless Screen Entertainment offers a range of movies to delight horror and exploitation fans. Working from a growing vault of films, Shameless – which releases mostly region free – will from time to time also offer films never before available on video. Shameless titles stand out like a sore thumb, with their distinctive pulp yellow sleeves reworked for a new generation of horror lovers.
Shameless approached Lilo to help modernise their website, as well as their sister site, Cult Films. While both were to be upgraded and revamped, each site targeted a very specific market, which meant each should maintain their own style.
What We Did
While both websites were originally built with WordPress, Shameless utilised an external ecommerce platform called Xcart. For ease of use, and to keep everything on the same platform, the WordPress ecommerce plugin Woocommerce was recommended and installed.
While only small design changes were initially requested, the graphical vision changed as the project progresses. While originally used for the background, Shameless’ signature yellow was moved to highlight the site features – in contrast to it’s new darker background. Product images were enlarged throughout, giving site users a better preview of their shocking rage of films.
The original Shameless website was difficult to navigate on smaller displays, while the new site was made completely mobile-friendly. A SEO-friendly setup was also implemented, making the site more accessible to search engines.
For ease of use, the administration of both Cult and their sister site Shameless Screen Entertainment can be accessed via one login.
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Web Design, Web Development, WordPress