Table Of Contents
The Challenge
My Pet Your Pet is a new venture, born from a husband and wife’s business idea and dream of resolving their pet care issues. They approached us to create their new company’s full branding and develop a bespoke platform for free reciprocal pet boarding.
Sector: | Pet and Vet |
Target Audience: | B2C |
Services | Web Design, Web Development, Bespoke CMS |
Technologies: | Microsoft ASP.NET, IIS, Javascript, Google Tag Manager, PayPal |
Location: | United Kingdom |
This custom .NET development was created to answer the company owners’ question: where can you affordably host your pet when you’re on holiday, or even just go away for a weekend?
They wanted to create a community of pet owners who would be willing to host other members’ pets, a community that understands the needs of animals.
All MyPetYourPet members are encouraged to host animals (in return for credits) as well as have their own pets hosted (where they can spend those credits) – no money is transferred between the community members.
Helping others is the main focus, while also providing a warm environment for the animals to stay in (and with other animals for companionship).
The Solution
We worked closely with My Pet Your Pet’s owners to establish a logo and brand identity based around community and the love of animals.
In parallel to the creative process, we worked on the usability and functionality of the site. |
Project Scope of Works
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For the MyPetYourPet memberships, different tiers (with different benefits) were implemented. We also integrated the ability to apply discounts to each with custom codes.
We built a bespoke website, which allows MyPetYourPet community members to:
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Resources / Planning
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The Result
We do tend to be proud of our projects, and obviously have no favourites… but if we did, My Pet Your Pet might be one of them. As with every full branding and bespoke work, the project spammed over 6 months, resulting in a close relationship. This is a real success, from the beautiful community feel brand to a complex .NET bespoke development and a solid SEO strategy.