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Increase in organic traffic
Increase in direct traffic
Improvement in bounce rate

The Challenge

My Pet Your Pet is a new venture, born from a husband and wife’s business idea and dream of resolving their pet care issues. They approached us to create their new company’s full branding and develop a bespoke platform for free reciprocal pet boarding.

Sector: Pet and Vet
Target Audience: B2C
Services Web Design, Web Development, Bespoke CMS
Technologies: Microsoft ASP.NET, IIS, Javascript, Google Tag Manager, PayPal
Location: United Kingdom

This custom .NET development was created to answer the company owners’ question: where can you affordably host your pet when you’re on holiday, or even just go away for a weekend?

They wanted to create a community of pet owners who would be willing to host other members’ pets, a community that understands the needs of animals.

All MyPetYourPet members are encouraged to host animals (in return for credits) as well as have their own pets hosted (where they can spend those credits) – no money is transferred between the community members.
Helping others is the main focus, while also providing a warm environment for the animals to stay in (and with other animals for companionship).

The Solution

We worked closely with My Pet Your Pet’s owners to establish a logo and brand identity based around community and the love of animals.

In parallel to the creative process, we worked on the usability and functionality of the site.

Project Scope of Works

  • Bespoke UX Design
  • WordPress
  • Search Engine Optimisation

For the MyPetYourPet memberships, different tiers (with different benefits) were implemented. We also integrated the ability to apply discounts to each with custom codes.

We built a bespoke website, which allows MyPetYourPet community members to:

  • Create their own personal profiles
  • Upload information on their animal(s) and living environments – which will be used to help match their pets with suitable hosts
  • Search their local area for possible hosts, or perhaps an area where they will be visiting
  • Purchase an annual subscription to use the platform (at a fraction of the cost that animal shelters charge)
  • A credit system was implemented (the main currency of the platform), used by the community members to book hosts for their pets. – and for hosts – to Credits are earned for hosting animals – the value of which is calculated on the size of the animals, and for how long they will be staying.
  • A PayPal payment portal was also integrated to handle all transactions. We also installed a security certificate to encrypt all sensitive information, provide an added layer of security, and also help improve their search engine rankings.
Resources / Planning

  • Website Designers
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers
  • UX Specialists
  • SEO Specialists
My Pet Your Pet - Dotnet

The Result

We do tend to be proud of our projects, and obviously have no favourites… but if we did, My Pet Your Pet might be one of them. As with every full branding and bespoke work, the project spammed over 6 months, resulting in a close relationship. This is a real success, from the beautiful community feel brand to a complex .NET bespoke development and a solid SEO strategy.


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