Mortgages for Business

About the client

Mortgages for Business specials in buy to let and commercial mortgages. For over 25 years they have been hard at work, earning their nationwide reputation for making property investment a reality.

Lilo was approached to design a more streamlined look to help users navigate the site more easily, and also modernise the overall look and feel. This was to be broken down into multiple phases, starting with their home page.

About the project

The previous redesign for the Mortgages for Business website was implemented in late 2014, built on the Umbraco platform (an open source CMS).

Phase 1

For the first phase, the first point of entry for most users was targeted – the home page.

The Mortgages for Business website has an immense amount of content, and growing at a rapid rate. Over the years this led to a build-up of links / navigation options on the home page, which was in need of simplification – from top to bottom.

• The menu was completely redone, simplifying the navigation to the site’s subpages – because users should be able to navigate to / find content without issue
• The new home page was designed as a landing page, with new site users being greeted with a simple introduction and a search function (with a clear call-to-action) – allowing you to quickly find exactly what you are looking for.
• The rest of the page content was also trimmed down to just the most important information, creating a clutter-free experience.
• A by-product of the redesign is that with this overall simplification, the home page’s Google pagespeed score significantly increased (which should contribute to small gains in the site’s Google rankings).

Phase 2

This phase, affecting the site’s subpages, is currently being planned.