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Increase in organic traffic
Increase in direct traffic
An increase of goal conversions

The Challenge

Moordale Foods has been trading since 1976, and supplies fine foods and drinks throughout the UK to the wholesale market.

Sector: Food/ Retail
Target Audience: B2C & B2B
Services Web Design, UX, Web Development, Ecommerce Development
Technologies: Magento, PHP, HTML / CSS, Javascript / jQuery
Location: United Kingdom / Global

An independent family owned business, they are dedicated to customer service and innovative product development.

The Cartwright and Butler brand, exclusively available from Moordale Foods, outperformed their expectations in 2015, helping them expand to overseas markets such as the US.

To further build on this growth, a full ecommerce capable site was needed to boost their wholesale business – which their previous information-only site could not. The design was based on their new consumer-orientated Cartwright & Butler website, but with added features for their trade clientele.

The Solution

Using Magento solved three problems from the previous Moordale Foods website – it created a platform in which they could easily manage their own product inventory, it allowed them to sell those goods directly from the website to new and existing trade customers, and the responsive nature of the site reaches a wider audience. Project Scope of Works

  • UX
  • Web Design
  • Magento

As per the Cartwright & Butler site that we designed and developed, Magento was used to build the new Moordale Foods site on.

Also, to appeal to other areas outside of the UK, multi-language functionality was incorporated to appeal to not only English markets, but also French and German. Resources / Planning

  • Website Designers
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers
moordale case study

The Result

The result is a luxurious design, based on the established logo and brand guidelines, an effective UX and solid ecommerce platform. The success of the project is based on our creative skills and wide experience implementing Magento ecommerce solutions.

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