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Increase in direct traffic
An increase in organic traffic
Increase in users

The Challenge

We were so happy to be tasked with creating a new recruitment platform for new venture Ladybird.

Sector: Recruitment
Target Audience: B2C & B2B
Services Website Design, Web Development, SEO
Technologies: Bespoke CMS, ASP, Javascript, IIS, PHP, CSS, Responsive / Mobile-friendly
Location: United Kingdom

The existing website was just a static site to start promoting their brand-new recruitment agency.

Ladybird Recruitment provides qualified, experienced and professional workers for the childcare industry. The company prides itself on being the only online self-managed recruitment platform in the UK.

To improve the level of services offered, a new website was needed with added functionality for candidates to create profiles and display their skills and experiences. Nurseries and schools could then browse the selection of candidates, and directly recruit their preferred choices of managers, practitioners and nursery cooks.

The Solution

A new site was built from the foundations of our bespoke CMS specified for recruitment websites. We have delivered a fully responsive site, where candidates can easily create their profiles on any device, and apply for relevant jobs in their area. Project Scope of Works

  • Branding
  • UX
  • Web Design
  • Bespoke .net CMS/ Web Development/ Content Management System
  • SEO

A custom messaging system has also been created for candidates and recruiters to easily communicate with each other.

Recruiters and nurseries can also create a profile – to display their own information and advertise any available positions on offer.
Ladybird requested a short-term SEO contract to support the harvest of a strong base to help the site rank well locally on Google and other search engines.
Resources / Planning

  • Graphic Web Designers
  • UX Specialist
  • SEO Specialists
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers

The Result

The result is a beautifully bright logo, an intuitive and at times playful UX and design, supported by a highly performing recruitment CMS. In this case, the success of the project is based on our collaborative work with Lady Bird at the start of the project, defining the agency’s vision and technical requirements.

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