The Kinetic Brand wanted to incorporate an innovative and compelling flash illustration into the existing design and layout of their website. The client approached us with a static design and a basic brief.
Our design team created various design prototypes which we then presented to the client. This was done to ensure our interpretation of the brief was consistent with what the client expected from us.
Our initial design consisted of a simple flash sketch which we then animated in Quick time. During the final stage of our design the animation had to be reinterpreted and optimised for the web.
Our creative efforts resulted in an effective and innovative flash animation that makes a dramatic overall site-impression. The design is both dynamic and luminous and supplements the energetic theme of the website.