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ICMA.

International Capital Market Association.

Web Design, Web Development, Email Marketing, Silverstripe

Info.

ICMA sustains and supports its members’ business by promoting the development and efficient functioning of the global capital markets.

Lilo has been developing ICMA’s web presence for well over a decade, first helping to finish off various aspects of their site redevelopments, then contracted for all future maintenance, web design and development.

The latest major update to the ICMA site was in July 2020, with the launch of a complete redesign.

Sector
Financial

Services
Web Design, Web Development, Email Marketing

Technologies
Silverstripe CMS, PHP, HTML / CSS, JavaScript / jQuery

Location
Switzerland / Global

The Brief.

While the ICMA site as a whole was an effective tool in supplying information and services to their user-base, the design and user experience was in need of a revamp. Especially on mobile devices the site was not displaying as optimally as it should.

In 2019 we started planning a redesign of the entire web site, with a focus on:

  • improving key landing pages
  • revamping navigational elements to boost user experience
  • ensuring the site is 100% mobile responsive

Email Marketing.

ICMA also required an online vehicle for distributing relevant financial information and news on a weekly basis. Lilo was asked to design an effective Emarketing campaign, enabling ICMA to send out regular emails, containing financial information, to subscribers.

Other Features

— Improvement of mobile responsiveness
— Event registration
— Online education courses
— Podcasts and Webinars

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