GPA Global is a packaging manufacturer for some of the world’s leading brands. Since 2007 they have been offering innovative packaging unique to each of their clients. GPA has designed award-winning packaging solutions and worked with brands like Estee Lauder, Victoria Beckham, Johnnie Walker and more.
The company is headquartered in China but has locations across the world as part of its global reach.
GPA Global’s Requirements
The client was in need of a new and improved site, complying with brand guidelines, that would showcase their services and expand on their brand as a whole.
GPA Global also had a number of sites, with each focusing on specific services, that had to be brought together to create one digital hub for the entire brand.
They required a CMS to allow efficient management for their content (images, videos, creating new pages) as well as a site that was responsive to smaller devices. Other elements like the site being GDPR compliant and SEO- friendly were requested too.
Packaging & Logistics
Web Design, Web Development, WordPress
China / Global
What We Did
Lilo started the development of the site build on WordPress with a brand new bespoke design to match GPA’s branding guidelines and user experience requirements.
With the design, image-intensive pages were structured in a cleaner arrangement for easier viewing. Clear call-to-actions were also needed, with clear elements added throughout the site to help the user journey.
While development was ongoing, we also provided assistance in adding more copy to the site’s content. Existing content (from their previous site) was edited and used alongside new copy, and overall more solution-based details were added.
Overall the general layout/structure of the new site provides good quality and organisation. To enhance the user experience and make the site more compelling, subtle dynamic effects were added where needed.
Throughout the project, we worked closely with the GPA Global team to complete the site to their requirements.
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